comScore Randy Bryce Challenges Paul Ryan With Viral Ad

Mustachioed Ironworker Launches Bid to Challenge Paul Ryan With Incredible Viral Ad

Randy Bryce, an ironworker from Wisconsin, has launched a campaign ad announcing his bid to challenge Speaker of the House Paul Ryan, which quickly went viral thanks to its emotive message and unconventional candidate.

The ad makes a compelling case for the little known candidate — whose Twitter account @IronStache claims he is a veteran, ironworker and cancer survivor — seeking to dethrone Paul Ryan, who remains remarkably popular amongst Wisconsin voters.

Pitched as an argument against Republican efforts to repeal and replace Obamacare, which have been spearheaded by Ryan, the ad features Bryce’s mother, diagnosed with multiple sclerosis, making an impassioned plea for affordable health care.

“I’ve spent my entire life in southeastern Wisconsin,” Bryce says. “I can see what people need. I could do so much more and will do so much more taking my voice, taking our voice, and what we need, to Washington D.C.”

“I decided to run for office because not everybody’s seated at the table. And it’s time to make a bigger table,” Bryce continues in the ad, as dramatic strings crescendo and the ironworker welds in slow-motion.

The ad may inspire some hope amongst Democrat strategists disheartened by a string of recent defeats of progressive candidates.

But as New York Magazine’s Eric Levitz notes, despite Bryce’s outsider credibility and likely appeal to the newly re-coveted White Middle Class Vote, his track record doesn’t scream electoral success: “In 2012, Bryce’s bid for a seat in the State Assembly ended with a loss in the Democratic primary. Two years later, he lost a general-election race for the State Senate.”

As Levitz notes, Ryan “by contrast, has proven himself extremely good at getting Wisconsinites to vote for him,” winning every election since he came to Congress in 1998 by large margins.

“I think it’s time, let’s trade places,” Bryce concludes in his ad. “Paul Ryan you can come work the iron, and I’ll go to D.C.”

[image via screengrab]

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Aidan McLaughlin is the Editor of Mediaite. Send tips via email: [email protected] Ask for Signal. Follow him on Twitter: @aidnmclaughlin