NASCAR Fans Are Outraged About the Chief Sponsor’s Use of Scantily-Clad Models
Monster Energy is now the title sponsor for NASCAR, having struck a mutli-year agreement with the sport this past December. As part of their marketing strategy, the sports drink brand plans to use “Monster Girls,” aka scantily-clad models, in an effort to appeal to consumers.
— Darren Rovell (@darrenrovell) February 22, 2017
But some NASCAR fans say that the outfits are far too revealing. Many took to Twitter to voice their displeasure.
— Rhonda Price (@Rhonda_S_Price) February 19, 2017
— Colin Godfrin (@LilRed2K) February 19, 2017
— Denise L Richardson (@DeniseL16) February 19, 2017
We finally have young girls convinced they can be #NASCAR drivers like Danica Patrick or reporters like Jamie Little, then Monster happens.
— Jayelle ?? (@GreenEyedLilo) February 22, 2017
My mind of thinking behind this hole “monster energy girls” is… kids that love NASCAR will have to have their eyes covered when they come
— Michaela Smith (@Michaelasmith_9) February 22, 2017
— burchill (@shburchill) February 21, 2017
Growing abit concerned with the responses from some NASCAR folks who should know better about the Monster Energy girls and their reception
— Cam Walsh (@CTC_Cam) February 20, 2017
— Stacey Chiampas (@TASDAGREEK) February 19, 2017
.@NASCAR Monster Energy girls are great way to lose 50% of fan base. Offensive, demeaning, bad image to give young female fans and racers.
— M Coyle (@brittvgirl) February 19, 2017
Yeah, the monster energy girls are really trashy @NASCAR.I wouldn’t mind if they were firesuits like Miss sprint cup did for years.
— Logan Moody (@Moody2414) February 19, 2017
Despite the criticism, the company is standing behind their decision to have the models appear at races. In an interview with ESPN.com, Mitch Covington — Monster’s vice president of sports marketing — said the models will continue to be involved with the sport.
“Monster has always been about racing and girls, and that won’t change,” Covington said. “When we first started in NASCAR with Robby Gordon in 2009, our models today were conservatively dressed compared to what they had on back then.”
[image via screengrab]
Follow Joe DePaolo (@joe_depaolo) on Twitter
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