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NASCAR Fans Are Outraged About the Chief Sponsor’s Use of Scantily-Clad Models

Monster Energy is now the title sponsor for NASCAR, having struck a mutli-year agreement with the sport this past December. As part of their marketing strategy, the sports drink brand plans to use “Monster Girls,” aka scantily-clad models, in an effort to appeal to consumers.

But some NASCAR fans say that the outfits are far too revealing. Many took to Twitter to voice their displeasure.

Despite the criticism, the company is standing behind their decision to have the models appear at races. In an interview with ESPN.com, Mitch Covington — Monster’s vice president of sports marketing — said the models will continue to be involved with the sport.

“Monster has always been about racing and girls, and that won’t change,” Covington said. “When we first started in NASCAR with Robby Gordon in 2009, our models today were conservatively dressed compared to what they had on back then.”

[image via screengrab]

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Joe DePaolo is a Senior Editor at Mediaite. Email him here: [email protected] Follow him on Twitter: @joe_depaolo