PR Firm Apologizes for Horribly-Timed ‘Headless’ Ad

Today a PR firm decided to get people excited for the Season One DVD release of the hit Fox show Sleepy Hollow. Unfortunately, it was rather horribly timed…

Here’s one of the pictures sent out as part of the marketing campaign:

The hashtag, you’ll notice, is #HeadlessDay, and wow was this ever the wrong day for that, seeing how the biggest news of the day was the horrifying beheading of American journalist Steven Sotloff.

ThinkJam, the PR firm involved in the campaign, sent out this apologetic email:

“We apologize for the unfortunate timing of our Sleepy Hollow Headless Day announcement. The tragic news of Steven Sotloff’s death hit the web as the email was being sent. Our deepest sympathies are with him and his family, and we don’t take the news lightly. Had we have known this information prior, we would have never released the alert and realize it’s in poor taste.”

[h/t Deadline]
[image via screengrab]

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Follow Josh Feldman on Twitter: @feldmaniac

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