Say Adios to Dos Equis’ ‘Most Interesting Man in the World’ Ads Forever

Dos Equis is a brand of beer that is primarily known for its extremely meme-able “Most Interesting Man in the World” ad campaign. Unfortunately, after plenty of parodies and even some drama, The Most Interesting Man in the World will be rejoining the general population as just another man in the world… sort of.

According to Washington’s K5 News, the era of TMIMITW is coming to an end after almost a decade of fascination. In a minute-long ad, the beer brand said goodbye to the man who made them a household name north of the border.

Turns out, our hero is now The Most Interesting Man in Space. As far as the commercials go, a younger man will be brought in to appeal to Millennial drinkers.

Adios, amigo, indeed.

[image via this meme-maker]

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