While NBC was airing Ice Dancing, their sister network MSNBC was airing one of the most exciting hockey games in recent history. It didn’t take a genius to figure the matching of the home host Canadian team taking on a surging USA team would be a compelling match-up. NBC realized the error of their ways, cutting off the two-man bobsled to capture the final moments of the match, but by then they already missed a golden opportunity.
Throughout the game, twitter was flooded with viewers buzzing about the match, so much so that “NBC” and MSNBC were trending topics, mainly based around people calling out the network for not airing the event on their main network, along with “Ryan Miller,” the USA goalie and “Team USA.”
It shouldn’t come as any surprise that the network who decked Conan O’Brien in favor of putting a well past his prime Jay Leno back in his old time slot would make such a colossal programming blunder. The network has enjoyed record ratings thus far, but the lack of live events have frustrated viewers. In the age of the internet, you would virtually need to shut off your digital life in order to prevent yourself from finding out the results of what NBC decides to air hours later, in prime time. Twitter becomes a spoiler landmine and many found out too late to turn off their New York Times breaking news email alerts.
Here NBC had an a chance to capture an audience that would follow this USA hockey team to the medal rounds, and all in real-time. Instead, they committed a crime of poor programming, enough to throw them in the same MSNBC Lock-up that normally airs weekend evenings and was preempted in favor of men’s hockey.
Anthony De Rosa is a veteran blogger who has been developing and providing consulting for new media since 1996. He posts his opinions on a variety of topics, social media and politics in particular, at soupsoup.tumblr.com.
Have a tip we should know? firstname.lastname@example.org