WATCH: NRA Supporters Are Blowing Up Their Coolers After the Manufacturer Ends Discount
National Rifle Association backers are outraged over claims a company decided to cut ties with the organization, so they’ve started blowing up their products.
Yeti, a Texas-based outfit for outdoor gear, is known for its pricey coolers which can cost more than $1,000 each. The company had been offering discounts to the NRA, but once those deals were ended, the NRA said Yeti was engaging in a boycott. That prompted owners of Yeti products to lash out, crushing, shooting and blowing up their purchases, The Washington Post reported.
The source of the boycott claims was a letter from the NRA Institute for Legislative Action stating that Yeti was the latest in a series of companies to end business with the organization following the Marjory Stoneman Douglas High School massacre in Parkland, FL, the Post said.
Footage of NRA advocates above shows two women destroying a Yeti cooler in what’s being dubbed the ‘#YetiCoolerChallenge,’ then stating, “Yeti does not support the NRA, so we do not support Yeti.”
However, Yeti said that’s just a misunderstanding. In a statement released on Facebook, it denied the boycott altogether.
“A few weeks ago, YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discount programs,” the company said. “When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.”
But not everyone was satisfied with Yeti’s explanation. Some Facebook users commenting on the statement said, “Shame on you,” and vowed to use “Overpriced Yeti products for target practice,” claiming the company had “caved to the liberal propaganda machine.”
[Image via screengrab]
