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CNN’s Parker Spitzer Marks Big Ratings Gains–While Kathleen Parker Was Out Sick

Cable news ratings, February 3, 2011:

•It’s turning into a banner week for the oft-bashed CNN show Parker Spitzer. Again Thursday, Eliot Spitzer hosted the show and focused on breaking news from Egypt. (Kathleen Parker, the show’s co-host, has not been on the show all week–out sick, say CNN execs) Fast-paced and newsy, Parker Spitzer sans Parker beat MSNBC’s Lawrence O’Donnell with 325,000 viewers 25-54 Thursday–93,000 more viewers than O’Donnell.

The week’s ratings wins mark Parker Spitzer‘s best ratings since the show’s launch last year–by a lot. The show’s highest average rating in 2010 was 159,000. In January the numbers bumped up to 174,000, though that was not enough to pull the show out of third place. This week, the average rating is over 274,000. That represents a 68 percent jump from last week, when Parker was on the set. Surely the news from Egypt is the largest factor in the jump, but not having one’s face on the air when your show is hitting its highest viewership; well, that could make you sick.

•MSNBC again found its entire revamped primetime lineup in third place Thursday, with Rachel Maddow falling behind CNN’s Piers Morgan among both viewers 25-54 and total viewers, and Ed Schultz a distant third at 10 p.m., 280,000 viewers 25-54 behind the timeslot winner, CNN’s Anderson Cooper. Fox News’ Greta Van Susteren, who usually wins the timeslot, was only narrowly in second place, just 3,000 viewers 25-54 behind AC 360.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

570

Blitzer

236

Matthews

133

Showbiz

81

6 pm Baier

466

Blitzer

277

Live

111

Prime

113

7 pm Shep

631

King, USA

261

Matthews

151

Issues

165

8 pm O’Reilly

677

ParkerSpitzer

325

O’Donnell

232

Grace

161

9 pm Hannity

660

Morgan

392

Maddow

291

Missing

151

10 pm Van Susteren

443

Cooper

446

Schultz

166

Behar

67

11 pm O’Reilly

326

Cooper

374

O’Donnell

139

Showbiz

103

TOTAL DAY 380 270 127 122
PRIME TIME 594 388 230 122
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2359

Blitzer

773

Matthews

672

Showbiz

191

6 pm Baier

2384

Blitzer

817

Live

515

Prime

208

7 pm Shep

2156

King, USA

762

Matthews

665

Issues

385

8 pm O’Reilly

2811

ParkerSpitzer

951

O’Donnell

1085

Grace

522

9 pm Hannity

2326

Morgan

1138

Maddow

1113

Missing

440

10 pm Van Susteren

1763

Cooper

1181

Schultz

708

Behar

294

11 pm O’Reilly

1045

Cooper

848

O’Donnell

479

Showbiz

265

TOTAL DAY 1500 737 518 285
PRIME TIME 2312 1090 969 409
Data by Nielsen Media Research. Live and same day (DVR) data

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