Cure Auto Insurance Draws Heat for ‘Offensive’ Super Bowl Spot Casually Joking About Workplace Harassment: ‘Ad Fail of the Decade’
A Super Bowl ad from Cure Auto Insurance, which played right before halftime Sunday night, is drawing criticism for belittling the seriousness of workplace harassment.
The ad takes place within an office where a lady is seated behind a desk – with two employees – one female and one male.
“Ms. Davis, Tommy just brought me into his office and whipped out his opinion,” the female employee stated.
“Tommy,” the lady behind the desk, purportedly a supervisor, replied.
“I didn’t just whip it out. She was into it. Plus, I have a pretty big opinion,” Tommy then added.
“Oh please, it’s not that big,” the female co-worker stated.
“She only gave me a second,” Tommy interjected.
“Tommy, not everyone in this office wants your opinion,” the supervisor stated.
“Okay, well, how about you last week at happy hour when you begged me for my opinion?” Tommy then asked.
“I had a pitcher of margaritas. I would’ve taken Doug’s opinion,” the supervisor concluded.
Twitter quickly called out the ad for being offensive:
Cure auto insurance …. WTF was that tacky mess
— Karla Rodriguez (@ohkarli_) February 8, 2021
Wow. Okay. Cure Auto Insurance with the fail ad of the decade.
What is happening????
— Nick Childs (@NickChilds) February 8, 2021
Cure auto insurance wins the worst Super Bowl advertisement of the evening. #SuperBowl
— Jeremy Goldman (@jeremarketer) February 8, 2021
I just saw an ad for Cure Auto Insurance that should never have been approved
— Ian Schafer (@ischafer) February 8, 2021
So that Cure auto insurance commercial just making a whole casual joke about workplace harassment is pretty awful
— Kavitha A. Davidson (@kavithadavidson) February 8, 2021
Mocking sexual harassment in the work place is not a good look. Just my opinion…not impressed Cure Auto Insurance
— Jenn Sullivan (@JennSullivanTV) February 8, 2021
Who’s the one who should have vetoed the Cure Auto Insurance ad and didn’t?
— David Berkowitz (@dberkowitz) February 8, 2021
An insurance commercial making fun of workplace harassment? Hell yeah, that’s the fucking stuff, baby.
— Luis Paez-Pumar (@lppny) February 8, 2021
wait, what the fuck was that auto insurance commercial
— Peter Finocchiaro (@PLFino) February 8, 2021
So fucking offensive
— (((Rachel Sklar))) ❄️ (@rachelsklar) February 8, 2021
Watch above, via CBS.
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