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MSNBC’s Chris Matthews Takes First Place At 5 P.M. (In Demo) As Fox’s The Five Slips

Cable news ratings, July 12, 2011:

•The fledgling Fox News show The Five fell into third place among key viewers 25-54 Tuesday–a rarity for any evening program on FNC. The Five had an average audience of 191,000 viewers in the demo, placing it behind timeslot winner Chris Matthews on MSNBC (204,000) and HLN’s Special Report (196,000). CNN’s Situation Room finished fourth, with 175,000 viewers. Among total viewers, The Five finished first in the 5 p.m. hour.

•While Situation Room finished fourth at 5 p.m. among viewers 25-54, it was CNN’s highest-rated hour on the evening, finishing ahead of Anderson Cooper (157,000), Piers Morgan (124,000) and the previously cancelled In the Arena (78,000). Cooper’s flagship hour, AC 360, expands into the 8 p.m. hour, replacing Arena, in August.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

191

Blitzer

175

Matthews

204

Special

196

6 pm Baier

283

Blitzer

153

Live

180

Prime

158

7 pm Shep

341

King, USA

98

Matthews

221

Issues

165

8 pm O’Reilly

656

InTheArena

78

O’Donnell

218

Grace

251

9 pm Hannity

524

Morgan

124

Maddow

321

DrDrew

238

10 pm Van Susteren

377

Cooper

157

Schultz

307

Behar

168

11 pm O’Reilly

362

Cooper

163

O’Donnell

247

Showbiz

147

TOTAL DAY 288 144 173 180
PRIME TIME 523 175 276 260
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

1112

Blitzer

657

Matthews

835

Special

604

6 pm Baier

1811

Blitzer

511

Live

644

Prime

572

7 pm Shep

1452

King, USA

439

Matthews

723

Issues

711

8 pm O’Reilly

3056

InTheArena

389

O’Donnell

864

Grace

1004

9 pm Hannity

2081

Morgan

502

Maddow

1125

DrDrew

983

10 pm Van Susteren

1406

Cooper

542

Schultz

980

Behar

754

11 pm O’Reilly

1159

Cooper

475

O’Donnell

691

Showbiz

505

TOTAL DAY 1231 440 547 521
PRIME TIME 2186 478 990 902
Data by Nielsen Media Research. Live and same day (DVR) data

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