comScore

NBC News’ Today Show ‘Wins the Ratings Crown’ With Highest Royal Wedding Viewership

NBC News’ Today show scored huge audiences for its coverage of Saturday’s Royal Wedding, dubbing itself winner of the “ratings crown.”

The numbers were unveiled in a press release Sunday, announcing that the network’s reporting both before and during the ceremony for Prince Harry and Meghan Markle topped the charts.

NBC said it “delivered the number-one broadcast in all measurements,” averaging “6.417 million viewers, beating ABC’s 6.348 million and CBS’ 4.786 million,” according to Nielsen data.

The network secured its biggest leads over ABC and CBS in the 25-54 age range, and secondly in the 18-49 group. Both are considered key demographics.

Today also surpassed ABC’s Good Morning America on Friday in its total viewership, when Hoda Kotb and Savannah Guthrie co-anchored a pre-wedding day show right near Windsor Castle.

Aside from televised programming, NBC’s additional platforms also surged with traffic.

“Royal Wedding content across NBC News digital platforms saw more than 10 million views and the live stream saw more than 4.6 million views across all platforms,” the network said.

[Image via screengrab]

Follow Amy Russo on Twitter: @amymrusso

Have a tip we should know? tips@mediaite.com

Filed Under:
  1. Mediaite
  2. The Mary Sue
  3. RunwayRiot
  4. Law & Crime
  5. SportsGrid
  6. AmboTV
  7. Gossip Cop