Reform UK Leader Richard Tice Launches Election Bid With Attack On ‘Failed’ Tory Government

Richard Tice launched Reform UK’s election bid with a critique of both the Tory and Labour parties. (Screengrab via The Independent/X)
Richard Tice, the charismatic leader of Reform UK and GB News host, boldly set out his party’s vision for the coming election ahead with a direct challenge to Prime Minister Rishi Sunak’s “failed” government.
Addressing an audience of journalists and supporters, in front of a Make Britain Great poster, Tice presented a fiery and unapologetic critique of the current political landscape, bluntly declaring that the country “never voted for Rishi Sunak” and provocatively suggested that Britain is “ready for Rishi to call an election sooner rather than later”.
The Reform UK leader claimed the Tories are “terrified” of his party and announced Reform’s intention to “stand in every single seat in England, Scotland, and Wales” in an ambitious strategy that indicates a significant escalation in challenge to the established political order.
Tice was particularly scathing in his attack on the government’s immigration policy, accusing them of “betrayal” of Brexit voters by failing to reduce immigration numbers. His remarks reflect a deep-seated frustration among a section of the electorate over immigration issues.
Economically, Tice pinpointed the lack of growth as a critical concern, attributing this to “mass immigration” and net zero policies.
In a policy proposal that would resonate with many, he called for the income tax threshold to be raised to £20,000, potentially exempting millions from paying any tax.
Additionally, Tice took a swipe at both the Tories and Labour, branding them “two sides of the same socialist coin”. He deplored the government’s inaction on scrapping EU laws and proposed a controversial “freeze on non-essential immigration”, advocating for a “one in, one out” policy.
In a dramatic conclusion, Tice warned of “Starmageddon” — a term he coined to relay what he described as the economic “catastrophe” of a Labour victory — underlining his belief in the urgency of Reform UK’s mission.
The speech marks a significant moment for Reform UK, as they seek to capitalise on their growing support and position themselves as a formidable force in British politics. With a blend of bold policy proposals and sharp critiques of the current administration, Tice is steering his party towards what he hopes will be a pivotal role in shaping the future.