SPONSORED: Yahoo! Science+Art+Scale

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Yahoo!, a leader in digital innovations, combines Science+Art+Scale to create customized solutions for advertisers looking to build and gain strength in the world of online advertising.

Yahoo! was a pioneer in behavioral targeting, and they continue to innovate in this area, giving advertisers more of the people they’re looking for with ever-improving algorithms. Science+Art+Scale provides the Science to allow for insight, not hindsight. With pinpoint targeting tools, deep consumer knowledge and near real time optimization, advertisers can find customers, engage and motivate them.

Yahoo! is redefining the creative palette for advertisers adding new units like; Yahoo! Mail Pullover, full page login, a variety of video units and OMG Mosaic ads to provide rich context for your creative. With nearly 600 million people visiting the site every month, Yahoo! provides the Artistic solutions that you need to consider Yahoo! the biggest digital canvas in the world.

Yahoo! is the number one publisher of online display advertising. Their network serves up to 10 billion ads everyday to a huge portion of your best customers who are communicating and consuming right now. Yahoo! will help you find them-at Scale. This means big returns for your business!

“As someone who has been in the media industry for years, I have always run into creative
advertising hang ups from lack of innovation within the creative space and targeting, as well as
finding a network that can actually handle advertising in an efficient manner at a large scale.
Most importantly I have always wanted to provide personal insight into the grandest and most
unique opportunities out there within the advertising space.

I need not look any further. Yahoo! has always been a pioneer within the internet space: from
applications to search to email and of course advertising. I heard about Yahoo!’s solutions
which cater to advertisers looking to build their brand and gain strength in the growing domain
of online advertising. Yahoo has since proven to lend me the technology, creative capabilities
and size that I need in order to be savvy in an ever-changing industry.”

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