Aol Shuts Down 30 Verticals, Absorbs Some Coverage Into HuffPost Blogs
Well, this was bound to happen: On the heels of its $315 million Huffington Post deal, Aol has announced that it will shut down 30 of its blogs, electing to absorb some of these into other brands, including a few existing HuffPost verticals.
The blogs impacted by the change include Politics Daily, which will become part of HuffPost Politics (thus confirming Matt Lewis‘ fear), and Urlesque, which now becomes part of HuffPost Comedy. Some blogs, like PopEater, will exist as their own entities within the Huffington Post.
Several Aol blogs were left without a staff following its recent wave of layoffs, including, as Business Insider helpfully listed, Holidash, Pawnation, Health, Healthy Living, That’s Fit, KOL, Parentdish, Travel, Kitchen Daily, Aisledash, Royal Wedding, Stylelist and Luxist. Other Aol blogs, like Asylum and Lemon Drop, were previously shut down.
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