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Gawker Unearths Roger Ailes’ White House Memos; Concludes He Was Very Good At His Job

» 33 comments

Gawker’s investigative reporter, John Cook, recently combed through various documents (as in, 318 pages of memos, letters, outlines and resumes) detailing Fox News president Roger Ailes‘ working relationship to the White House under President Richard Nixon.

What Cook found in the documents, which are available to the public through the Richard Nixon Presidential Library, show Ailes to have been an ambitious, meticulous, involved force in media – even before he hit his 30th birthday. How meticulous? In one memo (found here on page 222), Ailes advises then-Chief of Staff H. R. Haldeman that close-up shots of President Nixon should be reserved for the beginning of his speeches, before he begins to perspire. “I assume,” he adds, “it was the President’s own decision not to use a handkerchief.” He was also instrumental in organizing the lighting for the White House Christmas tree.

Cook’s post on the documents pays particular attention to a memo from 1970 titled “A Plan For Putting the GOP on TV News,” which Cook deems a “nakedly partisan 1970 plot by Ailes and other Nixon aides to circumvent the ‘prejudices of network news’ and deliver ‘pro-administration’ stories to heartland television viewers.” The documents show that Ailes, through his REA Productions and Ailes Communications, Inc. firms, aided both the Nixon and George H.W. Bush administrations as a paid media consultant.

The undated, unsigned “Plan,” which features handwritten notes, corrections and expanded thoughts by Ailes, highlights the importance of television over newspapers in shaping the public’s relationship to the nation’s news…. because, he notes, “people are lazy” and TV essentially “does the thinking for you.” The purpose of the proposed television project is to “provide pro-Administration, videotape, hard news actualities to the major cities of the United States” with an emphasis on providing coverage of interest to local stations.

The documents are well worth the read as they provide a revealing and fascinating look at how one of the most influential individuals working in media today presented and refined his ideas for the symbiotic relationship between television and public perception of any given political figure.

h/t Gawker

Photo via Esquire

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  • J Baustian

    Quote: “a memo from 1970 titled “A Plan For Putting the GOP on TV News,” which Cook deems a “nakedly partisan 1970 plot by Ailes and other Nixon aides to circumvent the ‘prejudices of network news’ and deliver ‘pro-administration’ stories to heartland television viewers.”

    Forty years later and Republicans are still trying to get a fair shake from the mainstream media.

    At this rate, the MSM will be dead and buried before it it ever achieves impartiality.

  • Cecelia

    I doubt many presidential administrations would deny being “nakedly partisan” about themselves, especially in trying to circumvent “the prejudices of network news”.

  • Sanders Youth

    Makes sense that Ailes would be considered good at his job by a bunch of convicted or should have been convicted criminals, who burglarized DNC headquarters, staged a coup in Chile by murdering the democratically elected leader of that country and plotting to kill a reporter for the Washington Post.

    Ailes is right at home with those gutter criminals.

  • Chuck from Tacoma

    Sanders Youth is obviously the net result of a poor quality public school education.
    Too bad. I’m certain that there was some potential there someplace.
    I’m really sorry for his father. What a waste.

  • http://MsUnderestimated.com MsUnderestimated

    Wow…. this IS a slow news week!

  • felixw

    The liberal mythology paints Ailes as a manipulative conservative mastermind, whose wily machinations enable him to out-maneuver CNN and MSNBC. But the truth is far simpler — CNN and MSNBC allow themselves to be outplayed, because they value political advocacy over journalistic integrity or ratings success. CNN, in particular, could win back half of its lost audience in 6 months if it just stopped playing partisan games, and became featuring left and right on the same footing. But they won’t do that, and this makes it hard for Ailes to fail.

  • Sanders Youth

    Chuck from Tacoma said:
    Sanders Youth is obviously the net result of a poor quality public school education.
    Too bad. I’m certain that there was some potential there someplace.
    I’m really sorry for his father. What a waste.

    The five burglars were later identified as Bernard Barker, Virgilio Gonzalez, Eugenio Martinez, Frank Sturgis, and James W. McCord Jr. Bob Woodward of the Washington Post was present at their arraignment and overheard McCord mention “CIA” in connection with his occupation. Another of the arrested men identified his occupation as “anti-communist.” Intrigued, Woodward investigated further. It was later established that McCord was responsible for security for the Committee to Re-Elect the President (CRP), i.e. to re-elect Republican Richard M. Nixon. Another link to the White House came to light when the phone number for E. Howard Hunt, a former White House employee, was found in Barker’s notebook.

    http://www.u-s-history.com/pages/h1791.html

    September 11, 1998 marks the twenty-fifth anniversary of the military coup led by General Augusto Pinochet. The violent overthrow of the democratically-elected Popular Unity government of Salvador Allende changed the course of the country that Chilean poet Pablo Neruda described as “a long petal of sea, wine and snow”; because of CIA covert intervention in Chile, and the repressive character of General Pinochet’s rule, the coup became the most notorious military takeover in the annals of Latin American history.

    Revelations that President Richard Nixon had ordered the CIA to “make the economy scream” in Chile to “prevent Allende from coming to power or to unseat him,” prompted a major scandal in the mid-1970s, and a major investigation by the U.S. Senate. Since the coup, however, few U.S. documents relating to Chile have been actually declassified- -until recently. Through Freedom of Information Act requests, and other avenues of declassification, the National Security Archive has been able to compile a collection of declassified records that shed light on events in Chile between 1970 and 1976.

    http://www.gwu.edu/~nsarchiv/NSAEBB/NSAEBB8/nsaebb8i.htm

    BOB GARFIELD: Nixon had often talked about neutralizing Jack Anderson, but suddenly the talk got extremely serious. Tell me about it. MARK FELDSTEIN: They sicced the CIA illegally on Jack Anderson. Sixteen undercover agents spied on Anderson, his family, his staff. The Nixon White House concocted fake photos to implicate Anderson in wrongdoing. They sent him forged documents to try to get him to publish false stories. They even, at Nixon’s personal direction, according to the tapes, tried to smear Jack Anderson as a homosexual. None of it stopped him. Finally, they turned to the ultimate form of censorship, and they plotted to assassinate him. BOB GARFIELD: Now, that plot happily never came to fruition but how close did they get? MARK FELDSTEIN: A lot closer than anybody knew at the time. It got beyond just talk. E. Howard Hunt, one of the coconspirators, did an interview with me before he died – I tape recorded it – and he admitted for the first time that he and Gordon Liddy actually surveilled Anderson from his office as he drove home, looking for places along the route where they could cause an accident, and that they then staked out Anderson’s house in suburban Washington, looking for places where they could break in and put poison into his medicine. BOB GARFIELD: Yeah, these guys were not faint of heart, either. I mean, E. Howard Hunt and Gordon Liddy were infamously two of the burglars who broke into the Watergate, the beginning of the end for Nixon.

    http://www.onthemedia.org/2010/oct/01/poisoning-the-press/transcript/

    I have an outstanding education and my late father was very proud of me.

  • Sanders Youth

    Chuck from Tacoma said:
    Sanders Youth is obviously the net result of a poor quality public school education.
    Too bad. I’m certain that there was some potential there someplace.
    I’m really sorry for his father. What a waste.

    Seriously you should get acquainted with American history it is actually very enlightening, much better than reading gossip on Mediaite.

  • Sanders Youth

    I will give Ailes and the Nixon gang this, they had their pulse on the zeitgeist with this quote.

    Today television news is watched more often than people read newspapers, than people listen to the radio, than people read or gather any other form of communication. The reason: People are lazy. With television you just sit—watch—listen. The thinking is done for you.

    Fox News indeed.

  • Cecelia

    Sanders Youth said:
    Seriously you should get acquainted with American history it is actually very enlightening, much better than reading gossip on Mediaite.

    Perhaps you should get acquainted with the logical fallacy of “guilt by association”, because your stuff here reads like the mentality of a lynch mob.

  • Cecelia

    Sanders Youth said:
    Today television news is watched more often than people read newspapers, than people listen to the radio, than people read or gather any other form of communication. The reason: People are lazy. With television you just sit—watch—listen. The thinking is done for you.

    Fox News indeed.

    I suppose it’s just irrelevant that this is how he was characterizing the largely homogeneous days of the Big Three.

  • Sanders Youth

    Cecelia said:
    I suppose it’s just irrelevant that this is how he was characterizing the largely homogeneous days of the Big Three.

    Not irrelevant at all, completely true. The popularity of this site is case in point.

  • Sanders Youth

    Cecelia said:
    Perhaps you should get acquainted with the logical fallacy of “guilt by association”, because your stuff here reads like the mentality of a lynch mob.

    Perhaps you should also get acquainted with history instead of Anthony Weiner’s sex life. You might be well served by it and not shill for the most criminal administration in the history of our country.

  • Sanders Youth

    MsUnderestimated said:
    Wow…. this IS a slow news week!

    I am somewhat embarrassed that you think that Anthony Weiner’s weiner, Glenn Beck’s final days and who Keith Olbermann is mad at this week is actually news. I personally thought this story and the files it linked to was more enlightening and informative on the media environment we are currently being held hostage by than the things you consider “newsworthy”.

  • Cecelia

    Sanders Youth said:
    Perhaps you should also get acquainted with history instead of Anthony Weiner’s sex life. You might be well served by it and not shill for the most criminal administration in the history of our country.

    I’m not shilling for the Nixon WH, I’m just shilling for the people who worked there who weren’t implicated in Watergate, indicted, or tried.

    However, you ARE shilling for the Nixon WH in the sense of using them as a means of impugning someone who was not implicated in Watergate, indicted, or tried.

    Nice going, moron.

  • Cecelia

    Sanders Youth said:
    Not irrelevant at all, completely true. The popularity of this site is case in point.

    The case in point would be that there is now a variety of news sources when there was not in the days that Ailes made his commment.

    Including THIS stie…and your buffoonery.

  • Sanders Youth

    Cecelia said:
    I’m not shilling for the Nixon WH, I’m just shilling for the people who worked there who weren’t implicated in Watergate, indicted, or tried.

    However, you ARE shilling for the Nixon WH in the sense of using them as a means of impugning someone who was not implicated in Watergate, indicted, or tried.

    Nice going, moron.

    No problem.

  • Sanders Youth

    Cecelia said:
    The case in point would be that there is now a variety of news sources when there was not in the days that Ailes made his commment.

    Including THIS stie…and your buffoonery.

    I really love that you think that because there are thousands of news sites there is truly any choice in the mainstream media. you are cute.

  • Cecelia

    Sanders Youth said:
    I really love that you think that because there are thousands of news sites there is truly any choice in the mainstream media. you are cute.

    And you are not cute ( or savvy, informed, or sophisticated)

    You just think you are.

  • Sanders Youth

    Cecelia said:
    And you are not cute ( or savvy, informed, or sophisticated)

    You just think you are.

    As much as you want to keep telling yourself that you actually know that isn’t true, but I understand in order to be a con there comes a whole lot of suspension of disbelief as Coleridge once coined. It is the only way people such as yourself can twist themselves into believing such garbage.

  • Cecelia

    Sanders Youth said:
    *

    As much as you want to keep telling yourself that you actually know that isn’t true, but I understand in order to be a con there comes a whole lot of suspension of disbelief as Coleridge once coined. It is the only way people such as yourself can twist themselves into believing such garbage.

    Right… Nietzsche… you’re just far too sophisticated to believe in reality.

  • J Baustian

    Let’s talk about Roger Ailes, who in 1970 and at age 30 was already showing that he had remarkable talents.

    The difference between now and then? Not too much. He felt the administration “needed to circumvent the ‘prejudices of network news’ and deliver ‘pro-administration’ stories to heartland television viewers.” That is exactly what Ford, Reagan, Bush 41, and Bush 43 tried to do — with limited success — because the major networks were uniformly hostile to any Republican. Republicans did not just have to go up against Democrat opponents, but also against the mainstream media.

    So in running Fox News Channel, he is the perfect man in the perfect place and at the perfect time. The difference is that instead of three anti-Republican networks in the 1970s, there are five anti-Republican networks now (or 5 1/2 if you want to count MSNBC separately from NBC).

  • Just4thefax

    Fact: I would worry a bit if he was associated with that nut job McGovern!

  • TillieGlockenspiel

    Who knew that Roger Ailes was such a good looking man back then! Also, Bob Wright- second best looking guy in his law school class (my husband was the first!).

  • Sanders Youth

    Cecelia said:
    And you are not cute ( or savvy, informed, or sophisticated)

    You just think you are.

    My girlfriend thinks I am cute, savvy and informed, I am not sure if she thinks I am sophisticated though, I would guess probably not, but 3 out of 4 is cool with me.

  • Sanders Youth

    J Baustian said:
    Let’s talk about Roger Ailes, who in 1970 and at age 30 was already showing that he had remarkable talents.

    The difference between now and then? Not too much. He felt the administration “needed to circumvent the ‘prejudices of network news’ and deliver ‘pro-administration’ stories to heartland television viewers.” That is exactly what Ford, Reagan, Bush 41, and Bush 43 tried to do — with limited success — because the major networks were uniformly hostile to any Republican. Republicans did not just have to go up against Democrat opponents, but also against the mainstream media.

    So in running Fox News Channel, he is the perfect man in the perfect place and at the perfect time. The difference is that instead of three anti-Republican networks in the 1970s, there are five anti-Republican networks now (or 5 1/2 if you want to count MSNBC separately from NBC).

    You have to admit that Ailes knew his audience…you.

    “Today television news is watched more often than people read newspapers, than people listen to the radio, than people read or gather any other form of communication. The reason: People are lazy. With television you just sit—watch—listen. The thinking is done for you.”

  • http://www.perceptionasreality.blogspot.com/ skoorbekim

    Media “510c4″ Matters to go full throttle w/ this one…

  • Cecelia

    Sanders Youth said:
    You have to admit that Ailes knew his audience…you.

    “Today television news is watched more often than people read newspapers, than people listen to the radio, than people read or gather any other form of communication. The reason: People are lazy. With television you just sit—watch—listen. The thinking is done for you.”

    Well, considering that you dismiss the actual context of Ailes’ remarks as referencing a time when there was only ABC, CBS, and NBC…. and have inanely made Ailes guilty for Watergate by association, I’d say that the tv test pattern knows its audience.

    Yeah, Einstein. YOU.

  • BoomShakalaka

    Wow….

    Very nice spin….I’m impressed really..and not surprised at all at how few comments this post got….lmao!!

    Well hopefully a lot of people will actually read the whole thing (titled “Roger Ailes’ Secret Nixon-Era Blueprint for Fox News” btw….) and see it for what it is,I mean beside a tribute to how “good Ailes was at his job”….lol…like I said,very,very nice spin……

    A LOT of very interesting information in there…really worth a read.

    Like when they pulled the plug on a show hosted by two democrats because “they have no idea where they are working and if they found out it could really hurt us”….hehe…good stuff…funny.

    One bit at the end I found particularly funny:…..

    “It’s almost as though, frustrated by the failure of candidates and presidents to hew closely enough to his political instructions, Ailes founded a network to demonstrate their practical application—see, this is how you use golf to undermine a president.- And they show a sustained effort across two White House administrations to undermine and control the press—an effort that, were it revealed to be taking place inside the Obama White House, would send Ailes and his televised outrage machine into epic fits of apoplexy.

    Ailes did not respond to a request for comment.”

    Funny stuff huh?…
    I know most people in here don’t feel the need to read it (HAHAHAHAHAHA) but really,it’s very good.

    Can’t wait for the comments about msnbc now huh……jeez……..

  • MadCharles

    Sanders Youth said:
    television news

    Local TV news is so lame and the MSM is just lost & unwatchable. ESPN/Fox sports almost unwatchable @ 85% of the time. happy 4 th

  • MadCharles

    Sanders Youth said:
    My girlfriend thinks I am cute, savvy and informed,

    If your next post is any indication of your humanity, your girlfriend must be a true blond.

  • lane

    skoorbekim said:
    Media “510c4″ Matters to go full throttle w/ this one…

    but if a tree falls in the forest, no one hears it, right???

  • 78Thomas

    the importance of television over newspapers in shaping the public’s relationship to the nation’s news…. because, he notes, “people are lazy” and TV essentially “does the thinking for you.”

    Hey Fox News groupies! There’s exactly what Ailes thinks of you from his own mouth! HA HA HAAAAA

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