Gourmet Appetit: Who’s Benefiting From Gourmet‘s Demise?

One supposes that at the end of the day someone should be benefiting from the shuttering-heard-round-the-food-world that was the folding of Gourmet earlier this month. Turns out that someone is the other (arguably less passionately loved) Condé foodie magazine Bon Appetit. This from today’s WWD:

When Gourmet closed, its readers received sister publication Bon Appétit to fulfill what was left of their Gourmet subscriptions. In January, Bon Appétit will use that sub file to help boost its rate base 15 percent, to 1.5 million from 1.3 million. The increase still puts it behind its more mass competitors Cooking Light, which has a rate base of 1.75 million, and Every Day With Rachael Ray, which carries a 1.7 million circulation guarantee.

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