Reuters is reporting that according to sources Comcast Corp and General Electric Co have agreed to make current NBC Universal CEO Jeff Zucker the head of their new proposed joint venture, though the “structure of a new board is still being negotiated” and Peter Chernin‘s role is still up in the air.

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The New York Times is reporting that Comcast Corp and General Electric Co are closer to a deal to give Comcast a 51 percent stake in NBC Universal and that a formal announcement may be made in the coming week. Mediaite has learned from an industry source familiar with the negotiations that Comcast will in fact be formally announcing its acquisition of NBC Universal this week.

Yesterday, the news that former News Corp. heavyweight Peter Chernin had been advising Comcast in its bid for NBC Universal sent shockwaves throughout the media world. Before the speculation as to what this means gets out of hand, it’s worth bringing up one key data point: both of Chernin’s top deputies, Katherine Pope and Dylan Clark, are former NBC/Uni execs.

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During a discussion at University of Southern California’s Annenberg School for Communication, investor Gordon Crawford claimed that Time Warner would eventually sell-off their print unit Time Inc., renewing lots of speculation about the print giant’s future. The innocuous comment seemed like a throw away line to some; but it not only sent shock waves in media circles, it also forced many to predict a future that, frankly, no one really yet knows.