Twitter has started rolling out a new feature they're referring to as Project Retweet, inspired directly by users of the site. Co-founder Biz Stone made the announcement Friday evening, noting that the add-on would begin by appearing on a few accounts as a trial run and considering everything goes according to plan, would be available to everyone in time. (more...)

The Twitter "retweet" is the method by which tweets are replicated and responded to, thus passed on to more and more followers, using the user-generated lingo "RT," and has become one of the most important aspects of the social networking service. As part of his upcoming The Social Media Marketing Book, viral marketing scientist (yes, in 2009 this job title exists) Dan Zarrella has compiled a 22-page report called "The Science of Retweeting" after "nine months analyzing roughly 5 million tweets and 40 million retweets," according to a blog post from Fast Company. Though the full report is set for release tomorrow, Zarrella offered Fast Company's Dan Macsai a preview of his findings, including the "nine most effective ways to get retweeted on Twitter," thereby ensuring viral viability. (more...)