The understatement for the first quarter of 2010 is that CBS Sports has had an okay start to 2010. First, its broadcast of Super Bowl XLV became the most watched television program in history. Then, it got to recharge the batteries through the month of February while the media world converged upon Vancouver - before setting up its annual domination of March through its broadcast of the NCAA tournament. Most people are dreaming about brackets this week and the least-productive Thursday and Friday in the American work calendar. But there's another spring event in the CBS Sports catalog that is going to be a spectacle: this April's Masters. Forget about all the normal stories about Augusta and what its history means to the sport. This year's event has the tease of Tiger Woods return as its big draw. (more...)

video Rick Reilly came to ESPN from Sports Illustrated in a high profile move two years ago. But Reilly's connection with the average sports fan is as strong as a dial-up modem (attempt at Reilly prose) - and it was never more clear than in his odd, over-reaching advice for Tiger Woods this week (and even some at ESPN agree publicly). (more...)

Remember when you were in high school and your English teacher made you write a paragraph, then cut it in half, and then cut in half again in an attempt to help tighten your work? Well Bill Simmons stayed up late watching Cheers the night before and skipped class that day. No one likes words more than Simmons, who, as his ESPN colleague Rick Reilly once said, might be the only columnist in history to have his column jump to another page. (more...)

Just in case our mandate of covering the media is not recursive enough for you, we gather here today to watch the watchmen watch the watchmen. In other words: How did ESPN’s new ombudsman Don Ohlmeyer do in his first column for the World Wide Leader in Sports? The answer: pretty good... if you could make it far enough into the nearly 4,000-word column to get to the point. Or as the kids might say: TL;DR. (more...)