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Bill O’Reilly Attempts To Comprehend Racial Undertones In Controversial Pepsi Ad

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This year’s Super Bowl ads appear to have packed a particularly potent outrage punch. After the news cycle propagated the distaste against the website Groupon for making light of the political situation in Tibet, the response of Texas Democratic Rep. Sheila Jackson Lee to a Pepsi commercial starring a black couple has put the ad in the spotlight. Tonight, Bill O’Reilly welcomed a panel to help him comprehend just what about the depiction of the jealous couple had allegedly nasty racial overtones.

The ad, called out for its racism by both Rep. Jackson Lee and, in a far more convoluted argument potentially even more offensive than the ad itself, Rush Limbaugh, depicts a black couple fighting over the boyfriend’s wandering eyes, resulting in personal injury for the white woman he was caught admiring. Rep. Jackson Lee noted with outrage on the House floor in response to the ad that, especially in light of Black History Month, she found the crude stereotypes in the ad “demeaning,” “ridiculous,” and all-around repulsive.

O’Reilly initially conceded that something about the violence between the couple could certainly offend, but was out to find whether the race element merited being considered “valid beef.” To him, he told guests Deneen Borelli and Dr. Imani Perry, “the jealousy crosses all races,” and that the couple was black should not have had an impact on the reaction to the ad. Borelli agreed, noting that Super Bowl ads were “traditionally edgy” and that, more concerning than the ad was the fact that members of Congress were arguing over its content. “The voters did not elect [Rep. Jackson Lee] to be monitoring commercials,” she quipped.

Dr. Perry was far more skeptical of the impact of the ad, arguing that it “draws on old stereotypes of African American women as…battle-axes,” while displaying the man as “lecherous” towards the “white female jogger, who is a sex object.” O’Reilly continued to challenge Perry on this point, arguing, in essence, that the people in the ad were ultimately Americans, such that the race element should not have become an issue, though Perry refuses to concede on this argument.

Tonight’s debate via Fox News below:

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  • http://www.facebook.com/people/Bill-Adkins/1585417987 Bill Adkins

    Fox Not News and O’Reilly – always playing the race card. I’m betting Fox employees are lining up for the Nathan Bedford Forrest vanity license plate from Mississippi.

  • espo222

    Sheila Jackson Lee should be ashamed of herself. She is no better than all the other poverty pimps who exploit blacks for their own personal gain, like Jackson and Sharpton. These people trust their leaders and they make them look foolish.

  • espo222

    Bill Adkins said:
    Fox Not News and O’Reilly – always playing the race card. I’m betting Fox employees are lining up for the Nathan Bedford Forrest vanity license plate from Mississippi.

    How, exactly , was Fox playing the race card, here???

  • Pablo

    Meanwhile, Frances attempts to comprehend Bill O’Reilly. Results are mixed.

  • Pablo

    Bill Adkins said:
    Fox Not News and O’Reilly – always playing the race card. I’m betting Fox employees are lining up for the Nathan Bedford Forrest vanity license plate from Mississippi.

    That would be Sheila Jackson Lee, not O’ Reilly. Are you really trying to tell us that O’Reilly dropped the race card on Deneen Borelli and Imani Perry?

  • possibly

    I’m trying to comprehend all of Oreilly’s blatant racist statements he made after eating in a Harlem restaurant.

  • JoeRemi

    I’m not sure this qualifies as Congressional Floor material, but Bill-o is a doofus if he can’t see the stereotype.

  • ImNotBlue

    The commercial should have featured all white people instead.

    No… wait… that would be offensive too.

    Okay, the commercial should have been reversed, with a white couple.

    No… wait… then the white man would have been objectifying a black woman, and offensive.

    Okay… the couple should have been a white woman and a black man… that would be better.

    No… wait… that would have played on some racial stereotypes too.

    Hmmm. Looks like Ms. Jackson Lee is right. I hope we see congressional hearings about this soda commercial. Clearly it needs a full investigation. Perhaps the government shoud “aquire” Pepsi so things like this won’t happen in the future.

    Ugh.

    If all you see is race… all you’ll find is racism.

  • Michael_T

    First of all, I would like to point out that it is segments like this that make O’Reilly’s program so appealing and why he is #1 in the cable news ratings wars. Even if most of his audience is probably older white males who lean to the right.

    Secondly, I think there is a certain risk in a member of one race trying to tell someone from a different race what should or should not offend them.

    It was interesting that the professor found the same stereotype that Rush Limbaugh did. Namely, that black women understandably have a problem with black men choosing blonde white women over their own race. As she said there was a flood of Tweets supporting the view of her and Rep. Lee.

    As far as the conservative panelist, the impact of Ms. Borelli’s defense of the commercial was diminished somewhat by focusing on attacking Sheila Jackson Lee and previous attacks of Justice Thomas. Her angry rhetoric and diversions did not help her cause – or Pepsi Cola’s for that matter.

  • JoeRemi

    Oh sure, it’s all stereotyping no matter how you cast it. Let’s just pretend “pissed off black woman ’cause black man is hot for blondie” isn’t a real and specific stereotype.

    It’s not that big a deal, but it IS tasteless.

  • http://www.facebook.com/people/Dronetek-Bulk-Vanderhuge/100000918732763 Dronetek

    If the ad was racist, its the way it puts a negative light on black men dating white women. As if there is something wrong with that.

  • Latin2

    Notice that when Rep. Barbara Lee said the commercial could have racial overtones, like Limbaugh there was no outrage by Liberals towards her.

  • JoeRemi

    Dronetek said:
    If the ad was racist, its the way it puts a negative light on black men dating white women. As if there is something wrong with that.

    I have a problem with “racist”. I don’t think it’s fair to Pepsi to take it that far. I thought it portrayed a particularly tasteless stereotype about black women – and to a lesser degree – black men, but IMO there’s a difference between “racial overtones” and “racism”. It wasn’t racist; it was stupid.

  • Gasket

    The conservative lady was so disingenuous, I was agape. Even O’Reilly was not that naive.

  • MediaWhorse

    Where’s my motherfarking iced tea?

  • Gasket

    Dronetek said:
    If the ad was racist, its the way it puts a negative light on black men dating white women. As if there is something wrong with that.

    The ad was *NOT* racist. It had racial overtones because it played on known racial stereotypes. Pepsi was either naive or cleverly devious. I personally liked the ad. How many TV ads have you watched where a couple or a sexual interest crossed the racial line? Exactly. They are very very rare. You need to understand that Americans are still juveniles when it comes to inter-racial dating or sex especially in media. For example, how many movies have you seen where Denzel Washington had a white woman as a sexual interest? Rare or never because he understands the mindset of his biggest fans. Race is still a very complex issue in today’s society.

  • IIWII

    Wow…. I didn’t even realize there were two different races in the add. I just laughed when the lady was hit in the head. Then again… I was born in 1958 and it was not until 1995 that it dawned on me Ernie Banks and Billy Williams were African American… all those years I just saw them as baseball players for my beloved Chicago Cubs. There must be something wrong with me….. oh yeah!!!!! I am color blind!

  • Michael_T

    JoeRemi said:
    I have a problem with “racist”. I don’t think it’s fair to Pepsi to take it that far. I thought it portrayed a particularly tasteless stereotype about black women – and to a lesser degree – black men, but IMO there’s a difference between “racial overtones” and “racism”. It wasn’t racist; it was stupid.

    Well said Joe.

  • zumpano

    LOL

    O’Reilly ATTEMPTS TO UNDERSTAND something ABOUT RACE

    LOL

    TOO FUNNY

  • zumpano

    STUPID COMMERCIAL

    EVEN STUPIDER SEGMENT

    makes for plenty of LOLs though

    FUNNIER THAN COLBERT BECAUSE ITS REAL

    LOLOLOLOLOLOL

  • Dem4Ever

    It sounds like ol’ Sheila Jackson Lee has a bit of personal experience with losing her black men to white blondes…and “no” Sheila, we don’t think you’re a battle-ax, but we don’t really know you that well.

  • Olby Sucks

    The ad was *NOT* racist. It had racial overtones because it played on known racial stereotypes.

    by leaky gasket

    Were you bent over backwards when you said that?

  • Nacho

    Michael_T said:
    It was interesting that the professor found the same stereotype that Rush Limbaugh did. Namely, that black women understandably have a problem with black men choosing blonde white women over their own race. As she said there was a flood of Tweets supporting the view of her and Rep. Lee.

    I don’t think she did actually take it that far.

    She said it portrayed 3 stereo types:
    A: The angry, dominating, controlling black woman.
    B: Black males are attracted to white blonds
    C: The blond woman is used as a sex symbol.

    She didn’t touch on the on stereo type that Limbuagh tried to sell, which was hate. And of course that’s what he and his listeners like to talk about and perpetuate.

  • sarainitaly

    ImNotBlue said:
    If all you see is race… all you’ll find is racism.

    bingo.

    i didn’t like the ad because i don’t like seeing someone constantly hit someone, and throwing a can at someones head is offensive to me. as for the mix of white and black, i didn’t *notice* it.
    apparently ms. jackson lee doesn’t like people stepping out of their race.

  • Nacho

    sarainitaly said:
    bingo.

    i didn’t like the ad because i don’t like seeing someone constantly hit someone, and throwing a can at someones head is offensive to me. as for the mix of white and black, i didn’t *notice* it.
    apparently ms. jackson lee doesn’t like people stepping out of their race.

    Would you have taken more offense to it if it was a man continually slapping a woman around in a soda commercial? Do you think that would have had more of a social connotation?

  • http://www.zazzle.com/talkingpoints NORBIT Jr.

    Latin2 said:
    Notice that when Rep. Barbara Lee said the commercial could have racial overtones, like Limbaugh there was no outrage by Liberals towards her.

    Good point 2.

    The orchestrated “outrage” is a textbook example of using the “Racist!” canard to stifle honest debate. The fact there’s not a peep when Lee raises the issue is Check & Mate!

  • Nacho

    Rep. Lee condemned it saying in paints Black women in a bad light, Limbaugh says it was a marketing home run and Black people are going to now buy Pepsi Max.

    If you can’t see the difference…what the hell am I saying, of course you can’t if you don’t want to.

  • The Lantern of Truth

    RRKING settles it . I prefer a Real Royal Glass of Mountain Dew . Discussion closed .

  • http://www.sarainitalyblog.blogspot.com/ sarainitaly

    Nacho said:
    sarainitaly said:
    bingo.
    i didn’t like the ad because i don’t like seeing someone constantly hit someone, and throwing a can at someones head is offensive to me. as for the mix of white and black, i didn’t *notice* it.
    apparently ms. jackson lee doesn’t like people stepping out of their race.

    Nachos said:
    Would you have taken more offense to it if it was a man continually slapping a woman around in a soda commercial? Do you think that would have had more of a social connotation?

    did you read what i wrote nacho cheese?

    “i didn’t like the ad because i don’t like seeing someone constantly hit someone, and throwing a can at someones head is offensive to me.”

  • http://politicallyincorrectlibertarian.wordpress.com PoliticallyIncorrectLibertarian

    Fox News is NOT playing the race card, they’re simply telling stories that the progressive media would rather ignore.

    Mississippi Burning over License Plate.
    http://libertarians4freedom.blogspot.com/2011/02/mississippi-burning-over-license-plate.html

  • Nacho

    I understand that and I didn’t think I had to spell it out.

    Would you have taken MORE offense, if was man slapping a woman around?

    Would have it caused you to tweet, or flood blog pages, or call your congress person, or boycott Pepsi or do what ever you do when you’re actually offended other than just disliking an ad.

    “Social connotations” is the factor, does one scenario weigh more to you than the other.

  • http://www.zazzle.com/talkingpoints NORBIT Jr.

    Nacho said:
    Rep. Lee condemned it saying in paints Black women in a bad light, Limbaugh says it was a marketing home run and Black people are going to now buy Pepsi Max. If you can’t see the difference…what the hell am I saying, of course you can’t if you don’t want to.

    I believe Limbaugh’s actual point is that it played on the black-blonde stereotype, but belittled the white girl, and you would never see that reversed in PC America.

    As for the marketing, he was exposing the cynicism of Pepsi in exploiting the stereotype.

  • http://www.facebook.com/people/Eric-Larson/1589499840 Eric Larson

    I’ve got to say that when I first watched this add I did not think of race at all. i thought that it was a woman getting mad at her man because he was looking at another woman. I also did not think the add was funny. However I will admit I don’t pay much attention to adds on TV and if this was not the Super Bowl I would have Digitaly recorded it and skipped all adds. So while I did see the add it did not have my full attention, In fact all I remember about it was the Pepsi can getting thrown because of the man looking at another woman. I did notice of course that the couple was black and the other woman was white but i did not think of the racial overtones. Even though I was aware of that stereotype.

    I guess I can see the complaints but isn’t the point of all of this is to get past seeing color? In fact if you notice the color of the people and it plays into what you think you know about the people in the add instead of seeing just people then isnt it you that has the problem?? I don’t know. I think I just don’t care enough. I was just surprised to find that people were having problems with this.

  • paulmdoro

    Pepsi ran some weird commercials this year. This one was amusing until the woman gets hit in the head with the can. There was also the one with the couple on the date and the guy hoping he will be sleeping with her later that night. I thought that one was much worse than this one.

  • Nacho

    NORBIT Jr. said:
    I believe Limbaugh’s actual point is that it played on the black-blonde stereotype, but belittled the white girl, and you would never see that reversed in PC America.

    As for the marketing, he was exposing the cynicism of Pepsi in exploiting the stereotype.

    I will take your word for it. The clip that Medaite provided:
    http://www.mediaite.com/online/rush-limbaugh-pepsi-ad-successful-because-black-women-hate-blondes/
    He did not stick up for the white girl and he did not say that you would never see the reverse.

    Was he “outraged” that the white girl was belittled or did he just see it as a great opportunity?

    Do you personally think it was A-OK for Pepsi exploiting the hateful stereotype that Rush is pointing out? If not, wouldn’t it be appropriate for people to speak out against it? Why didn’t Billo have a couple of his favorite Blondes on his panel to discuss it? Maybe he could have had a Black lady defending the White girl and vice versa.

  • The Real Royal King

    sarainitaly said:
    did you read what i wrote nacho cheese?

    “i didn’t like the ad because i don’t like seeing someone constantly hit someone, and throwing a can at someones head is offensive to me.”

    In fairness to Nacho, you weren’t very articulate Tumbleweed. I’m sure he was as confused by your intent, if your intent is what you say it was, as were most readers. The entire thrust of the ad was, in fact, to draw on the ancient racial stereotypes:

    #1 All African-American men believe that White women are more attractive that African-American women.
    #2 All African-American women are shrews and battle-axes.
    #3 African-Americans are drawn to inappropriate, violent behavior.

    Of course, our usual resident racists will deny that, but it is abundantly clear to people who are honest and not racists.

  • The Real Royal King

    paulmdoro said:
    Pepsi ran some weird commercials this year. This one was amusing until the woman gets hit in the head with the can. There was also the one with the couple on the date and the guy hoping he will be sleeping with her later that night. I thought that one was much worse than this one.

    I agree with you that that was the most overtly offensive part of the ad and that the balance had more of an Archie Bunker quality to it. Less overtly offensive, but far more troubling.

    I suppose if the woman in the ad had been shot instead of pummeled, our unrestricted gun law fans here wouldn’t have found objection to it.

  • justanotherconservative

    it’s all george bush’s fault.

  • The Lantern of Truth

    RRKING on women . The reason I am so nasty to people , especially women , is that they are inferior . The worst are uppity women who speak their minds . They should stay silent and nod their heads and never interfere when men are talking . It really is time to remove the right to vote from these females . What are they going to do about it ? Pout and cry ? Well , I do that all the time and it never helps .
    Discussion closed by Real Royal Order of a Guy Who Thinks He’ s a King !

  • notsofast

    Bill Adkins said:
    Fox Not News and O’Reilly – always playing the race card.

    Yeah, son, FOX made Rep. Sheila Jackson Lee go to the House floor and declare the Pepsi commercial racial insensitive. It is truly amazing the power FOX has.

  • paulmdoro

    The Real Royal King said:
    I agree with you that that was the most overtly offensive part of the ad and that the balance had more of an Archie Bunker quality to it. Less overtly offensive, but far more troubling.

    I suppose if the woman in the ad had been shot instead of pummeled, our unrestricted gun law fans here wouldn’t have found objection to it.

    I also hate the current slate of Miller Lite ads.

  • notsofast

    Nacho said:
    Nacho says:
    February 11, 2011 at 8:06 am Nacho(Quote)

    Thank God there are white apologists like you who are always available to speak for black people.

  • The Real Royal King

    paulmdoro said:
    I also hate the current slate of Miller Lite ads.

    Those are bad. But, so is the beer.

  • paulmdoro

    The Real Royal King said:
    Those are bad. But, so is the beer.

    That it is.

  • http://www.sarainitalyblog.blogspot.com/ sarainitaly

    Nacho said:
    I understand that and I didn’t think I had to spell it out.
    Would you have taken MORE offense, if was man slapping a woman around?
    Would have it caused you to tweet, or flood blog pages, or call your congress person, or boycott Pepsi or do what ever you do when you’re actually offended other than just disliking an ad.
    “Social connotations” is the factor, does one scenario weigh more to you than the other.

    in the same tone of the ad, no, i don’t think one would outweigh the other for me. i don’t like that kind of *violent* behavior, especially the can throwing. i don’t think i would get all outrageously outraged over a stupid ad…. i worked in advertising for 12 years.

    In fact if you notice the color of the people and it plays into what you think you know about the people in the add instead of seeing just people then isnt it you that has the problem??

    yes it is, Eric.

    The Real Royal King said:
    I’m sure he was as confused by your intent, if your intent is what you say it was, as were most readers.

    too bad you were wrong, again.

  • The Real Royal King

    sarainitaly said:
    The Real Royal King said:
    I’m sure he was as confused by your intent, if your intent is what you say it was, as were most readers.

    too bad you were wrong, again.

    Well, we all know it’s Tumbleweed’s way or no way. I believe it’s called a Messiah complex.

  • writer

    This is an outrage! I have never seen a commercial depicting white people as being anything less than godlike.

  • LibertySister

    Facts are 12% of Americans are Black .
    86% of all network commercials have a African American portrayed in them.
    there are 15% Hispanics in America and only
    8% of network commercials will portray Hispanics.

  • ValorKand

    This advertisement was racist against Whites. Simple and clear.

  • writer

    They used to have the Frito Bandito.

    Too soon?

  • The Lantern of Truth

    writer said:
    They used to have the Frito Bandito. Too soon?

    RRKING , memories… light the corners of my mind , misty watercolored mem …

    And bring back Speedy Gonzales , the fastest mouse in all of Mexico .

    Or at least the Lupe Velez silent movies of my youth .

  • writer

    I haven’t gotten over my outrage at Taco Bell using a Chihuahua.

  • The Lantern of Truth

    writer said:
    I haven’t gotten over my outrage at Taco Bell using a Chihuahua.

    Chewy , yet tasty whether in tacos , burritos or chalupas .

    And there’ll never be another Mel . Or Jack .
    http://www.youtube.com/watch?v=O9s8U0O0XPE

  • writer

    Ay, Caramba!

  • Mr B

    Personally, I think it would be nice if BOR would investigate the racial undertones in the Pigford fraud case that is being ignored by the media.

    What’s a little taxpayer fraud if it helps Obama get votes in the south?

    “n addition to the policy imperative behind Pigford language in the farm bill, it’s not bad politics for Obama. Restitution is a very big deal in the rural South — you know, places like South Carolina, Florida, and the like. It has been for many years, and the flavor of the fight for Pigford compensation is similar to other civil rights fights.

    The Senate just finished marking up the farm bill. No word yet on whether Pigford language has survived the sausage making process so far. If it makes it all the way into law, and his campaign sees the political value in it, Pigford may give Obama a healthy boost in some important early states.”

    http://mydd.com/users/nancy-scola/posts/pigford-black-farmers-and-obama Note that the context there is positive for Pigford. Which is fine and dandy until you peel back the layers and look inside.

    http://biggovernment.com/pigford-investigation-resources/

    Somebody is worried about a “developing crisis”: http://biggovernment.com/publius/2011/02/10/national-black-farmers-association-president-calls-meeting-to-address-developing-crisis-threatening-pigford-settlement/

    Nothing to see there, eh?

  • ImNotBlue

    The Real Royal King said:
    Of course, our usual resident racists will deny that, but it is abundantly clear to people who are honest and not racists.

    The fact that you think you’re part of that category is pretty funny.

    Thanks for the chuckle.

    The Real Royal King said:
    Well, we all know it’s Tumbleweed’s way or no way. I believe it’s called a Messiah complex.

    HAHAHAHAHAHA!

    You’re on a roll!

    Really, it’s comments like these that make believe you’re a plant. Nobody could possibly be this self-unaware… nobody could be this hypocritical and foolish without… oh, I don’t know… devolving into a black hole or something. It’s sometimes just too much to believe you are real.

  • Mr B

    Here is one of the Pigford fraud whistleblower racists.

    http://www.youtube.com/watch?v=DVRmh7B4h8o&feature=player_embedded

  • Mr B

    Racisty racist. Why does he hate civil rights?

  • CAconservative

    Mr.B:

    I fully agree with your statement about the Pigfor-FRAUD. The amount of fraud being perpetrated in this RACIALY motivated payoff is so transparent it would be laughable if it were’nt for the taxpayers being shafted, again!

  • http://www.facebook.com/people/Chase-Smith/5212297 Chase Smith

    Ms. Lee, I am OFFENDED!!! You referred to the lovely couple in the ad as ‘African-Americans’, yet you called the jogger a Caucasian?!? CAUCASIAN?!? Are you implying attractive young blond women are UNAMERICAN?!?!?! I am utterly appalled at this BLATANT racism from Ms. Lee.

  • http://www.facebook.com/people/Roy-Streit/100000775013877 Roy Streit

    O;Liely doesn’t understand racism even when it is him who is spewing it. But at least he isn’t as racist nor such a blatant LIAR as Andrew Breitbart and his POS websites are.

  • Gasket

    LibertySister said:
    Facts are 12% of Americans are Black .
    86% of all network commercials have a African American portrayed in them.
    there are 15% Hispanics in America and only
    8% of network commercials will portray Hispanics.

    Put up your source! Don’t just throw numbers on here and expect anyone to believe them.

  • notsofast

    Yes, Rep Lee, with its 50% high school drop out rate, a 70% out of wedlock birthrate, an unbelievable murder rate, the black community should demand a Congressional investigation into the Pepsi commercial.

  • Sue

    Rep Lee and the Doc only have to look in the t.v. guide and note the type of sitcoms and shows that are produced by African Americans to see why O’Reilly is confused. What I saw in the commercial played, was a very jealous and angry woman putting down her “man”. This is typical of any commercial since the women’s movement began denigrating our men. Rep. Lee is, herself, a stereotype, fails to understand the basic Uberprogressive ideology that allows for silly and dumb commercials like this to be made.

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