Huh? CNN Spins Worst Ratings In Years: “10 Million More Viewers Than Fox News”
With two weeks left to go, 2010 is looking like a year to forget for CNN. The network’s primetime shows, including the heavily hyped but poorly performing Parker Spitzer have failed to stem the serious ratings losses that have plagued the network for more than a year.
When year end figures are released soon, it’s almost certain to be CNN’s worst performance in over a decade.
But that’s not how the story goes in CNN’s year-end news release–out today–which leads with this bold claim: “CNN Reaches 10 Million More Viewers Than Fox News and 13 Million More Than MSNBC in 2010.”
Wait. What? CNN’s number one all of a sudden? How’d that happen?
Well, CNN’s performed some number-crunching magic with the year-end ratings (and it’s not the first time, either) to find something shiny hidden amid all the wreckage. The network’s claim to Number One status, by averaging “96.4 million monthly viewers–10 million more than Fox News Channel (85.7 million) and 13 million more than MSNBC (83.3 million)” is based on a “cumulative audience” that counts the total number of different viewers who turn on a channel over a set time period.
While you’ve got to give CNN credit for creativity, advertisers just don’t pay any attention to statistics like that. They care about demographics, and average audiences for various cable news shows. And by that measure–also known as the industry standard–CNN is getting killed.
According to Nielsen Media Research, for the year to date (ending December 13) CNN’s ratings among viewers 25-54 (the key news demographic) cratered in 2010, plummeting 34 percent in primetime–the biggest decline of any network.
Fox News, by comparison, was off 7 percent compared to 2009, but still easily dominated primetime with an average of 503,000 viewers 25-54. MSNBC (off 10 percent) came in second with 249,000. CNN was third with 174,000 followed closely by sister network HLN with 144,000 (another big drop–viewership off 32 percent from 2009).
That marks the second year in a row that MSNBC has come in second–and CNN third in this key demographic. If ratings hold on the current trend, MSNBC will also beat CNN in terms of total primetime viewers for the first time ever.
All of this is not to say that CNN doesn’t have anything to feel good about. It does. CNN’s digital and online performance leads both MSNBC and Fox News, and HLN’s morning show Morning Express with Robin Meade will celebrate 2010 as its best year ever, beating MSNBC’s Morning Joe for 12 consecutive months–a claim CNN makes the old fashioned way: in terms of viewers 25-54.
Sign up for Mediaite's daily newsletter.
-
http://gordonbloyershow.com gordonbloyershow
-
Atticus Draco
-
TonyClifton
-
felixw
-
Helix
-
BFD
-
michiganruth
-
BFD
-
http://www.facebook.com/people/Greg-Palmer/100000481076398 Greg Palmer
-
SUPER Chundy
-
greg454
-
SUPER Chundy
-
Andrew K
-
hanniballa
-
StewartIII
-
http://www.facebook.com/people/Greg-Palmer/100000481076398 Greg Palmer
-
Magister
-
http://gordonbloyershow.com gordonbloyershow
-
http://www.facebook.com/people/Tony-Westover/1496648721 Tony Westover
-
Kermit
-
Kermit
-
SUPER Chundy
-
the real john t
-
Just4thefax
-
Just4thefax
-
Merdeux
-
Andrew K
-
http://www.facebook.com/people/James-Gregory-Backus/615261184 James Gregory Backus
-
http://www.facebook.com/people/James-Gregory-Backus/615261184 James Gregory Backus
-
http://www.facebook.com/people/James-Gregory-Backus/615261184 James Gregory Backus
-
http://www.facebook.com/people/James-Gregory-Backus/615261184 James Gregory Backus
-
http://www.facebook.com/people/James-Gregory-Backus/615261184 James Gregory Backus
-
http://www.facebook.com/people/James-Gregory-Backus/615261184 James Gregory Backus
-
http://www.facebook.com/people/James-Gregory-Backus/615261184 James Gregory Backus
-
http://www.facebook.com/people/James-Gregory-Backus/615261184 James Gregory Backus
-
http://www.facebook.com/people/James-Gregory-Backus/615261184 James Gregory Backus
-
http://www.facebook.com/people/James-Gregory-Backus/615261184 James Gregory Backus
-
http://www.facebook.com/people/James-Gregory-Backus/615261184 James Gregory Backus
When Did David Letterman Become Such A Liberal Partisan?
More TV:
















Explicit Image Of S.E. Cupp (It’s A Fake) In Hustler Magazine Sparks Outrage
Who Should Be On Next Season’s Celebrity Apprentice? A Mediaite Wish List
Letterman Confronts O’Reilly: ‘Why Doesn’t The Current President Get More Credit?’
The Uncanniest Cable News Doppelgangers
Penn Jillette Revisits Obama Drugs Rant On Hannity
Explicit Image Of S.E. Cupp (It’s A Fake) In Hustler Magazine Sparks Outrage
Conservative Teen Opens Up About ‘Vile, Vulgar’ Reaction To Her Video On Gay Marriage
MSNBC’s Ed Schultz: Is Birtherism ‘Just Another Form Of Racism?’
Yet Another Survey: Fox News Viewers Worst-Informed, NPR Listeners Best-Informed










RSS