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Larry King Gulf Telethon Raises Money, But Sees Shockingly Low Ratings

Cable news ratings, June 21, 2010: Check out the highlights, and see the full ratings below:

• We noted yesterday that CNN’s Larry King Gulf telethon could be considered a win even if the ratings were not strong – but “not strong” is a vast understatement.

The show averaged just 600,000 total viewers, 4th on cable news (slightly beat HLN in the demo for 3rd) for a little better than half of MSNBC’s average. Compared to King’s Haiti telethon almost exactly six months ago, the ratings were down more than 40% in both categories.

Bill O’Reilly had the top show, again, in both categories (with more than three million total viewers). Keith Olbermann had the top non-FNC show in both categories.

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

Beck

640

Blitzer

85

 

Matthews

127

Showbiz

96

6 pm

Baier

391

Blitzer

111

 

Ed Show

170

Prime

190

7 pm

Shep

476

King, USA

138

Matthews

178

Issues

214

8 pm

O’Reilly

720

Gulf Special

156

Olbermann

280

Grace

229

9 pm

Hannity

520

Gulf Special

240

Maddow

252

Behar

147

10 pm

Greta

485

Cooper

214

Olbermann

236

Grace

162

11 pm

O’Reilly

488

Cooper

184

Maddow

166

Showbiz

162

TOTAL DAY 323 133 135 144
PRIME TIME 570 203 256 178
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

Beck

2124

Blitzer

436

Matthews

515

Showbiz

233

6 pm

Baier

1793

Blitzer

477

Ed Show

683

Prime

406

7 pm

Shep

1753

King, USA

450

Matthews

689

Issues

500

8 pm

O’Reilly

3003

Gulf Special

549

Olbermann

1117

Grace

822

9 pm

Hannity

1970

Gulf Special

650

Maddow

966

Behar

603

10 pm

Greta

1776

Cooper

626

Olbermann

718

Grace

452

11 pm

O’Reilly

1464

Cooper

472

Maddow

432

Showbiz

398

TOTAL DAY 1144 414 403 327
PRIME TIME 2233 608 934 618
Data by Nielsen Media Research. Live and same day (DVR) data.

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