Lots of celebrity chefs use their voices to amplify certain causes, from the charities for which the Top Chef Masters compete, to Marc Vetri speaking out on behalf of stutterers as a stutterer himself. Paula Deen (as an excellent example) began shilling more diabetes-friendly dishes after going public with her diagnosis while simultaneously shacking up with diabetes drug maker Novo Nordisk.
When faced with which tack to take in order to capitalize on his good name, Guy Fieri obviously, chose the latter. Donkey sauce pusher and owner of a chain of Tex-mex/sushi fusion joints, Fieri teamed up with Rolaids to promote the heartburn reliever’s reintroduction to the US market.
We find ourselves in need of an antacid just watching the commercials below.
Marco Pierre White Defends Knorr Bouillon Endorsement, Blasts His Critics As Out-Of-Touch Elitists
Heston Blumenthal To Lose TV Spot After Survey Reveals That Brits Don’t Care About Celebrity Endorsements
WATCH: Bourdain Rage-Tweets Cadillac ‘Endorsements’ After Company Uses His Face In Their Ad
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