Rachael Ray Is Launching A Food Truck… For Dogs?

This isn’t Rachael Ray’s first food truck — that honor goes to the Book Of Burger-mobile which tooled around New York City back in June — but it is her first food truck for dogs.

By now you are surely all familiar with the fact that Ray makes a brand of dog food called Nutrish. (It rhymes with de-lish!) As part of an upcoming promotion, Ray is debuting a dog food truck which will serve Nutrish’s various offerings (“Chicken Paw Pie” and “Hearty Beef Stew”, to name a couple) to NYC’s finest canines for three whole days, starting October 18.

A good portion of the proceeds of Nutrish’s sales go to animal rescue programs ($3 million has been donated to date) and the truck will also feature on-site adoptions sponsored by Best Friends Animal Society. Which is to say: it’s kind of hard to make fun of this.

[Zagat]

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