Seamless is Launching a Food Delivery Service…Wait, What? Yup.

Seamless, the company you probably use for most/all of your food deliveries, is launching a food delivery service. If this sounds odd, it’s not. Consider this: Seamless is not actually a food delivery service. They’re just the middle man between you and the restaurant, who all use their own couriers.

By contrast, services like Caviar, Postmates, Maple, and countless others (and more to come) employ couriers of their own. As we’ve said, delivery is the future, and Seamless is getting on board. They’ve already launched the service in a few different cities, and are now rolling it out in Brooklyn and Queens. The delivery fee will be 99 cents for now, which is less expensive than Postmates or Caviar. Maple’s fee is included in the cost of the meal, and UberEATS currently does not charge a fee.

The restaurants you can order from now include Original Ramen Burger (to Seamless a Ramen Burger is to be a true New Yorker), Mighty Quinn‘s and No. 7 North, and the average estimated delivery time right now is 30 minutes which is pretty good, especially if you’ve ever had a terrible experience with Seamless’s time estimates. A rep for Seamless also told Grub Street that they would be “scale up quickly,” so Manhattanites likely won’t have to wait too long for the service to get to them.

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