Your Morning Tweet: With Judicious Use Of Umlauts, David Chang Starts The Newest Food Naming Craze

get familiar w new names for @momofuku products:Hozön: fermented nuts, grains, veg Bönji: umami essence ēchi-geüm: liquid-gold#comingsoon

— Dave Chang (@davidchang) December 5, 2012

New: The Mediaite One-Sheet "Newsletter of Newsletters"
Your daily summary and analysis of what the many, many media newsletters are saying and reporting. Subscribe now!