4 Wildest Details from The New York Times’ Stunning Report on Bill Belichick’s Girlfriend

Brynn Anderson/AP

The New York Times on Tuesday published new details about the dynamics of Bill Belichick’s relationship with his much-younger girlfriend.

The 73-year-old’s relationship with 24-year-old Jordon Hudson has seemingly been under a microscope in several weeks due to a viral moment during his CBS News interview. Since then, reporters have sought to dig deeper into the couple’s lives together. The reports following Hudson’s on-air moment have suggested that her presence has concerned Belichick’s inner circle. Belichick, however, has continually denied the negative narratives.

Tuesday’s report from The New York Times will likely add more fuel to those narratives. Here are four of the wildest details.

1. According to Hudson, she and Belichick are engaged

Belichick and Hudson first met on a flight to West Palm Beach, Florida, in February 2021. By the summer of 2023, she regularly attended New England Patriots training camp practices. That fall, the report noted, the couple went public with their relationship.

Although the relationship is relatively new to the public, the two have reportedly decided to take things to the next level:

She has hobnobbed with celebrities, promoted political causes and somehow amassed a real estate portfolio worth more than $8 million — all to the bewilderment of the coach’s fans and those close to him, many of whom consider her a distraction or worse.

And Ms. Hudson has told at least one person that she and Mr. Belichick are engaged to be married.

2. UNC’s Hard Knocks deal with HBO fell through when Hudson tried to negotiate partial ownership

This year, HBO’s Hard Knocks planned on doing something different when it was announced the show would focus on Belichick and the University of North Carolina football team. The show traditionally followed NFL teams.

According to The New York Times, however, the deal fell through due to Hudson’s insistence that she be given partial ownership of the season:

This winter, producers at N.F.L. Films decided that a new season of its sports docuseries, “Hard Knocks,” would focus on Mr. Belichick’s efforts to build the U.N.C. football program ahead of the 2025 season. HBO agreed to air it.

But days before they were set to announce the series, Ms. Hudson demanded she be granted content approval and partial ownership of the show, according to a person familiar with the deal who spoke on the condition of anonymity because they were not authorized by producers to speak to a reporter.

N.F.L. Films pulled the plug.

3. Hudson attempted a Taylor Swift-like workaround to file trademark’s on Belichick’s iconic phrases.

Hard Knocks wasn’t Hudson’s only effort to monetize Belichick’s career. When she attempted to trademark a handful of famous Belichick phrases, she learned that the Patriots had already had then from years ago. In response, she tried using a method famously used by pop star Taylor Swift:

By the spring, Ms. Hudson was focused on applying for a slew of trademarks for phrases associated with Mr. Belichick’s leadership of the Patriots, including “No Days Off,” and “Do Your Job” — presumably to parlay them into content and merchandising opportunities.

Trouble is, the Patriots have held the trademarks on these phrases for years. So Ms. Hudson took a page from Ms. Swift, who rerecorded some of her albums as “(Taylor’s Version)” after her original recordings were sold without her involvement or financial participation.

Ms. Hudson applied for trademarks on “No Days Off (Bill’s Version),” and “Do Your Job (Bill’s Version),” among several others.

4. Hudson has begun to dabble in politics

With the access afforded to her by dating one of the most well-known coaches in professional sports, Hudson used her elevated status to get somewhat involved in the world of politics. Because she comes from a family of fisherman, for example, she has championed policies to protect the fishing industry. She also met with the president of Croatia.

The report continues:

As part of her efforts, Ms. Hudson met with Senator Susan Collins, a Republican from Maine, at her office in Washington, D.C., the senator’s spokesman said.

Ms. Hudson is also dabbling in global politics. When Zoran Milanović was re-elected president of Croatia, Ms. Hudson posted photos of her and Mr. Belichick meeting with him and his aides in Zagreb, Croatia. (Mr. Belichick is of Croatian descent and was given an award for representing Croatia in America.)

“The People of Croatia have given you their sacred vote,” Ms. Hudson wrote on Instagram. “We are looking forward to connecting with you again in the quinquennium, Mr. President.”

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