Katie Couric To Host New ABC News/Yahoo Web Show Katie’s Take

 

Following the success of her Good Morning America stint earlier this month, Katie Couric is going digital — hosting a brand new web-based ABC News show dubbed Katie’s Take. The show will be hosted on Yahoo, which recently teamed up with ABC News last year.

Adweek’s Sam Thielman observes that Bill Weir and Christiane Amanpour have previously produced content for the site, but Couric’s new show will have it’s own exclusive page.

RELATED: Katie Couric And Good Morning America Tease Today Show

Theilman expands further on what this will mean for online news content:

Katie’s Take will be one of the shows Yahoo rolls out this afternoon during its NewFront event—one of several upfront-style ad buyer presentations designed to more or less ask buyers to move a chunk of their TV dollars over to digital as that market expands into programming models similar to those on television.

(h/t Adweek)

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