WATCH: ABC’s Hilarious Once Upon a Time Graphic Fail

On Sunday evening during Once Upon a Time, ABC tried to cross-promote its new spinoff series Once Upon a Time in Wonderland by having a rabbit pop up and draw a magic hole on the screen. Since this wouldn’t be an article otherwise, you can probably guess that cute little idea took a turn for the worse.

As lead actress Ginnifer Goodwin told another character, “You’re searching for something powerful enough to vanquish the queen,” the animated White Rabbit popped up on the right side of the screen, drawing its “rabbit hole” directly around Goodwin’s crotch. Naturally, the Internet had fun with the unfortunately-placed promo.

Polygon producer Russ Frushtick‘s Instagram video close-up of the whoopsie went viral within several hours:

Goodwin herself had a little fun with the error:

Dear @EW, it's just a @OnceABC + @WonderlandOUAT crotchover! And I'm not viral. http://t.co/4r7rHUsehQ

— Ginnifer Goodwin (@ginnygoodwin) October 7, 2013

Watch the full promo gone awry below, via ABC:

[h/t Uproxx]

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