Adidas Tweeted Photos of Bare-Breasted Women for New Sports Bra Promotion and Twitter Reacted Exactly as You’d Expect

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Disclaimer: This post includes images featuring nudity.

Adidas tweeted on Wednesday a photo montage of bare-breasted women as part of a new sports bra promotion.

The 30-picture image was in a post pinned on Adidas’ Twitter page with this caption, followed by a link to the company’s sports bra collection: “We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”

We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.

🔗 Explore the new adidas sports bra collection at https://t.co/fJZUEjvopQ#SupportIsEverything pic.twitter.com/CESqmsXOwI

— adidas (@adidas) February 9, 2022

Twitter users had a field day over the tweet.

@Adidas is the tits, literally. The brand just announced their new sports bra range contains 43 styles that way everyone can find the right fit for them and honestly, we love to see it 🙂 (📸: @adidaswomen) pic.twitter.com/H7FFRFYEzD

— What’s Trending (@WhatsTrending) February 9, 2022

Adidas just… tweeted a bunch of tits! https://t.co/lKYDvtDiXq

— Laura Bassett (@LEBassett) February 9, 2022

Why not? As someone else tweeted: tit for tat.

— Nancy Giles (@nancygilesnyc) February 9, 2022

adidas posting 25 photos of bare tits was definitely not on my 2022 bingo card

— Kristen Lanae (@kristenlanae) February 9, 2022

half the tits in this pic would not be able to fit into like 95% of the sports bras adidas sells

— Kath Barbadoro (@kathbarbadoro) February 9, 2022

ADIDAS be out here posting straight up tits.

— Noam Blum (@neontaster) February 9, 2022

.@Adidas gets away with tweeting a slew of literal breasts but conservatives are censored for even sniffing at COVID doctrine.

— Mary Margaret Olohan (@MaryMargOlohan) February 9, 2022

Adidas forgot to use a picture of this boob pic.twitter.com/KPtsJRO5iT

— Christian Schneider (@Schneider_CM) February 9, 2022

I love that sometimes my job is writing about the disappearance of the third party cookie, and that other times, like today, it’s sending @adidas an email asking about pictures of boobs.

— Phoebe Bain ☕️ (@notnotphoebe) February 9, 2022