DiGiorno Pizza Mistakenly Tweets Its Way into Domestic Abuse Hashtag

The Ray Rice drama of the past twenty-four hours appears to be too much temptation for itchy tweeting fingers. It was DiGiorno Pizza’s turn to screw the pooch Monday night, when the account tried to piggyback onto a trending hashtag, #whyistayed, in which abuse survivors tweeted intimate stories about the emotional manipulation central to domestic violence:

Dear #brands: Look before you tweet. https://t.co/6lyhwuvy5f pic.twitter.com/xyKi4qNhQJ #SocialMedia (h/t @AllisonRockey)

— Greg Greene (@ggreeneva) September 9, 2014

That tweet was quickly deleted, and DiGiorno even more quickly apologized, saying it had not investigated the meaning of the hashtag before deploying it for #branding:

A million apologies. Did not read what the hashtag was about before posting.

— DiGiorno Pizza (@DiGiornoPizza) September 9, 2014

As AdWeek pointed out, DiGiorno spent the rest of the evening personally apologizing to outraged tweeps, so there’s that:

[h/t PolicyMic / AdWeek]

[Image via AdWeek]

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>> Follow Evan McMurry (@evanmcmurry) on Twitter

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