Fake News: “It” Clown Protest Busted as Publicity Stunt On-Air


A New York radio program seems to have found out that there won’t actually be a massive rally of clowns protesting against the movie It.

The film, based on eponymous Stephen King novel, tells the story of a group of children who are hunted and terrorized by an evil force who frequently disguises itself as a clown named Pennywise. Even though the film is getting positive feedback on review sites, reports have suggested that It caused a widespread resurgence of Coulrophobia that’s bad for business among clowns and entertainers.

John Nelson, one of the managers of Clowns in Town, previously told news outlets that he was going to hold a rally in order to counteract the scariness the film inspired.

“Our hope is to raise enough awareness so when people think of clowns they won’t think of scary murderers but people who dedicate their lives to bringing joy,” Nelson said to NBC 4.

However, WOR’s Len Berman and Todd Schnitt says they tracked down Nelson, and they asked him a few questions about the rally. The two hosts brought up how Nelson’s business doesn’t have much of an online presence, nor any instruction on what his demonstration would entail.

Schnitt continued to press Nelson, primarily over the fact that a Clowns in Town website didn’t exist until two days ago. Eventually, Nelson came clean and admitted the whole thing was a hoax.

“This is gonna get me in a little bit of trouble because we were hired to do this for promotional purposes,” Nelson said. He tried to walk his comments back when he found out he was speaking on air, and he wouldn’t say who hired him to stage a rally.

Credit: “WOR Radio 710 / Len Berman and Todd Schnitt in the Morning”

WOR’s “Len Berman and Todd Schnitt in the Morning” program (heard 6-10am weekdays on WOR 710 AM)


[Image via screengrab]

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