Hilarious New Ragú Commercial Sells Pasta Sauce As The Cure For Witnessing Parent Sex

Nothing says traumatic childhood moments like… highly-processed pasta sauce?

That is seemingly what Ragú is going for with their latest ad, which debuted this weekend during NBC’s Olympic coverage.

The new commercial shows a chubby little boy eagerly approaching his parents’ bedroom, seemingly with something important to tell mom. He opens the door without knocking, and then — mouth agape — he witnesses his parents engaging in coitus.

Cue the faux-country jingle: “Parents in bed / but it’s just 8 o’clock / that’s why they taught you / you should always knock.”

The cure for this traumatic moment? “He needs Ragú / ’cause growin’ up’s tough,” says the singer over the song’s climax (geez, guys, no pun intended) as chubby boy walks away horrified. “Give him Ragú, he’s been through enough.”

As the boy sits down at the table with a plate of spaghetti with Ragú, takes a bite, and nods at his parents (was this some kind of bribe deal?), a narrator concludes: “A long day of childhood calls for America’s favorite pasta sauce.”

In short: mom and dad are boning, so yer gettin’ mediocre pasta tonight!

Pretty clever stuff, but the premise begs an important question: From there on out, won’t the kid just subconsciously associate Ragú sauce with seeing his parents having sex? It’s like the 30 Rock episode where Liz Lemon discovers that she subconsciously associates singer Tom Jones with her sexual embarrassments because she was once caught accidentally naked beneath a poster of said singer (long story…see the full episode for the hilarious flashback).

It’s fair to say this commercial would have done very well during a prime Super Bowl slot.

Enjoy:

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