While NBC’s Jeff Zucker is afraid of analog dollars turning into digital pennies, Hulu CEO Jason Kilar is busy turning regular dollars into even more regular dollars. At the NewTeeVee conference in San Francisco today, he announced that Hulu is set to end the year with $240 million in revenue. That’s more than twice as much as it made last year.
How did Hulu turn $108 million into $240 million? As the AP reports, Kilar told the conference that his company has “attracted 352 advertisers in the last three months, including all of the country’s top 25.” That, combined with the Hulu Plus paid subscription plan introduced this year, has given television networks about 240 million reasons to start thinking harder about their own futures.
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