International House of What? IHOb is Here, and Twitter Reacts Boorly – Err, Poorly
After teasing the move for maximum PR, the restaurant chain International House of Pancakes has launched their rebrand Monday morning.
The company announced what the “B” stands for in their new IHOb name, and contrary to expectations, speculation and, frankly, common sense, it doesn’t stand for “breakfast.”
— IHOb (@IHOb) June 11, 2018
Like with most things, Twitter reactions ran the gamut from funny to annoyed to annoying. But in general, you might say the b is for lead balloon.
This first one is an easy favorite:
— ????? ? ﺕ (@chipotluck) June 11, 2018
But Twitter, of course, goes on. And on. And on…
IHOB stands for International House of Bankruptcy.
— Ben Shapiro (@benshapiro) June 11, 2018
IHOP: We’re changing it to IHOB
Everyone: International House Of Breakfast isn’t bad
IHOB: BURGERS!!!! pic.twitter.com/iosPzknY6K
— IGZ (@igzrap) June 11, 2018
— Charlie Ricker (@Charlie_Ricker) June 11, 2018
Why couldn’t you be international house of brunch and start serving mimosas and bellinis
— michelle (@mzscudero) June 11, 2018
— Diane N. Sevenay (@Diane_7A) June 11, 2018
— Jerry Dunleavy (@JerryDunleavy) June 11, 2018
IHOP ceo like pic.twitter.com/YNs16GjGJp
— Jamilah? (@jamilah44) June 11, 2018
ihob should be pronounced with long o sound, as in Ihob this is a joke
— Rosa Goldensohn (@RosaGoldensohn) June 11, 2018
The mixed news Tweet, naturally.
— ForAmerica (@ForAmerica) June 11, 2018
And of course, the analysis has to happen:
— Xavier D'Leau (@XavierDLeau) June 11, 2018
But maybe this says it best of all. Because you know what you’re going to order the next time you’re there…
“Hi, welcome to IHOB, what can I get for you?”
— ˗ˏˋ c a r o l i n e ˎˊ˗ (@caroIinebain) June 11, 2018
This probably won’t be a New Coke moment for the brand. But it made for some good jokes on social media. What more can you ask in 2018?
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