NY Times Is Forcing Employees to View Website on Mobile


Apparently New York Times reporters need a little encouragement to view the paper’s website on mobile and tablet devices. On Friday, Clifford Levy, who serves as the “editorial lead” for the NYT Now app, shared this memo on Twitter from the Times’ management:

Yes, in order to show how “important” mobile is to the future of The New York Times, on Monday the paper is blocking access to the desktop version of nytimes.com in attempt to force people to view it on their mobile devices.

Who are these Times employees who have never seen the mobile versions of the product they put out every day? And do they really need to be coerced into seeing the light?

The reactions from reporters at the Times and elsewhere have been mixed. Some think it’s a bold move to spur innovation:

While others are a bit more skeptical:

[Photo via NY Times]

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