Star Wars Gets Perverted Further for World Cup Adidas Ad

So, I’m peripherally watching the World Cup, wondering to myself for the hundred-and-eighth time if one of those annoying World Cup horns (they’re called vuvuzela, latin for “Does this bug you?”) will actually fit up a soccer fan’s ass sideways, when I hear the goofily melodic strains of the Mos Eisley Cantina Band. I turn, and am confronted with the worst perversion of the Star Wars franchise since Bea Arthur sang there in the Star Wars Holiday Special. Actually, that was kinda awesome.

The Mos Eisley Cantina is the bar from Star Wars, for you non-dorks, or Chalmun’s Cantina, for those of you so dorky, even I have standing to mock you. In an ad that’s sure to run constantly during the World Cup, Adidas has apparently gotten the green light to remake the iconic locale as a hangout for soccer players with a World Cup jones. And Snoop Dogg.

Okay, Snoop Dogg with a lightsaber is also actually pretty cool (assuming the surviving members of Run-DMC were unavailable), but it’s still jar-jarring to see the defining film of my generation turned into a sneaker ad. I imagine this is how my dad felt when they used Revolution in a Nike ad.

Of course, the big difference with Star Wars is that it has already been tainted by a round of “enhancements” to the original films (including a ridiculous extended cantina scene), and a trio of increasingly muddled prequels. Now, I think there’s even a Star Wars-themed show on Food Network.

So, since being a Star Wars purist is a losing proposition, at least I can take solace in the fact that it has been sold out in the name of soccer, the Jar-Jar Binks of the sports world.

This is an opinion piece. The views expressed in this article are those of just the author.