With news that Sony Pictures will show The Interview in select, independent theaters starting Christmas Day, comes the return of the film’s marketing plan, which had all but evaporated after the studio pulled the film from theaters following threats from North Korean hackers.
As of Tuesday afternoon, the film’s Facebook page is back online:
The people have spoken! Freedom has prevailed! Sony didn't give up! The Interview will be shown at theaters willing to play it on Xmas day!
— Seth Rogen (@Sethrogen) December 23, 2014
And the film’s various trailers, which Sony had hastily tried to scrub from YouTube, are back up on the studio’s official channel.
Finally, the presence of some brand new TV spots on YouTube indicates you will likely once again be seeing ads for the film on television, likely in specific markets where the film will be shown, promoting the release (and possible VOD presentation down the road). And they are not exactly shying away from highlighting the “let’s go kill Kim Jong-un” plot:
Of course, with all the publicity North Korea helped give the film over the past couple of weeks, they probably don’t need to advertise at all.
[Photo via Facebook]
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