NFL Will Not Include ‘End Racism’ Message in Super Bowl End Zone for First Time Since 2021

Kevin Sabitus/AP

For the first time since 2021, the NFL will not include its “End Racism” message in the back of the end zone during the Super Bowl.

The NFL began displaying the messages in 2020 as part of the “Inspire Change” campaign. Other messages include “It Takes All of Us,” “Stop Hate,” “Choose Love,” and “Vote.” Although “End Racism” has been a regular sight at the Super Bowl for the last few years, sources told The Athletic that will change at Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles.

The timing of the decision, as noted in the report, is significant due to the fact that President Donald Trump is scheduled to attend the game. He will be there as a guest of New Orleans Saints owner Gayle Benson.

According to NFL spokesperson Brian McCarthy, however, it’s not related. In a statement, he told The Athletic that the change was made due to “recent tragedies.” The report continued:

“We felt it was an appropriate statement for what the country has collectively endured, given recent tragedies, and can serve as an inspiration,” said McCarthy, who noted that “Choose Love” and “It Takes All of Us” also appeared in the end zones for this year’s AFC Championship Game in Kansas City. The NFC Championship Game in Philadelphia included “End Racism” as an end-zone slogan.

For the Super Bowl, the messages “Choose Love” and “It Takes All of Us” will be displayed instead.