comScore CNN Helps Trump Brand Jeb Bush as ‘Low Energy’ | Mediaite
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CNN Helps Trump Brand Jeb Bush as ‘Low Energy’


Every single time Donald Trump mentions Jeb Bush, he describes the former Florida governor as being a “low energy” guy. Always an expert marketer, Trump has made pains to brand one of his GOP primary rivals in this way, and today, CNN has gone to great lengths to help make sure that label sticks.

As of just after 6 p.m. ET, it has been about three hours since Trump released his latest Instagram attack ad on Bush, this one featuring what appears to be someone falling asleep as the candidate delivers his stump speech:

Wake up Jeb supporters!

A video posted by Donald J. Trump (@realdonaldtrump) on

Already, the ad has been played in full three times on CNN and mentioned by anchors Jake Tapper and Wolf Blitzer on six additional occasions. When Blitzer asked CNN analyst David Axelrod if this kind of attack is what voters want to see, he replied, “I think it’s something that gets on TV.”

In other words, CNN is doing Trump’s job for him. The network is making sure that in addition to the 385,000 people who follow Trump on Instagram and the millions more on Twitter, the few hundred thousand viewers who are watching CNN this afternoon see the ad several times without the Trump campaign needing to spend a dime.

Watch the first time Blitzer played the ad in full below, via CNN:

[Photo via screengrab]

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