Wilmore’s Nightly Show First 3 Months Down Nearly 40% from Colbert
While the Colbert replacement, The Nightly Show with Larry Wilmore, has proven to be a critical success, it has experienced a serious decline in key demo viewership for the network.
According to Nielsen ratings data, in the three months since The Nightly Show‘s debut on Jan. 19, the show has averaged 417k viewers in the late-night key demo of 18-to-49-year-olds. During that same exact time period, in 2014, The Colbert Report averaged 683k demo viewers. That’s a 39% decline for Comedy Central.
Similarly, in the 25-54 demo, The Nightly Show is down 37% from Colbert’s 577k viewers. And in total viewership for the three-month period, year-over-year, Wilmore is down 38% from Colbert’s 1.24 million.
Of course, Wilmore has faced an uphill battle since day one, as The Colbert Report ran for nine years and became an immensely popular, unique brand for Comedy Central. If these first few months are any indication, the network will also see a decline in year-over-year ratings after Jon Stewart departs The Daily Show later this year.
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