Rupert Murdoch Declares “Digital Renaissance” As News Corp Launches The Daily

Rupert Murdoch‘s newest news venture, The Daily, officially launched today with a glitzy New York press availability at the Guggenheim.

“New times demand new journalism,” Murdoch told reporters, and declared his new iPad app a key part of a “digital renaissance” that’s underway, empowering readers in a brand new way. As The New York Times reports, “Mr. Murdoch indicated that with The Daily he was targeting a generation of consumers who do not read national newspapers or watch television news, but do consume media. This generation, he said, expects ‘content tailored to their specific interests to be available anytime, anywhere.’ He added, ‘I’m convinced that in the tablet era, there’s room for a fresh and robust voice.'”

The Daily app will cost 99 cents a week or $39.99 a year, and comes after a massive investment–in dollars and manpower, including a huge roster of journalists. As Wired reports:

Murdoch views The Daily as his shot at bringing News Corp. into the iPad age, which he clearly views as a possible “savior” for the industry.

The Daily is staffed by cadre of News Corp. vets, including former New York Post managing editor Jesse Angelo. Mike Nizza, formerly the editor of AOL News, is the publication’s magazine’s editor.

What do you get for your buck a week? Murdoch’s team says you’ll get digital video and about a hundred pages of news content each day.

Watch the interview of Murdoch from Fox News below: