Rupert Murdoch To Challenge NY Times With $15 Million NYC Edition Of WSJ

News Corp. CEO Rupert Murdoch is planning to introduce a New York city edition of the Wall Street Journal, and is reportedly going “all in” to do it. John Koblin reports for the NY Observer that he is “ready to roll out a budget of $15 Million,” in an effort to compete directly with the NY Times.

Koblin reports :

Mr. Murdoch is ready to roll out a budget of $15 million for his new New York edition of The Wall Street Journal, an insider familiar with the project told The Observer.

The Journal is creating a section that will cover local politics, culture, news and sports. For the time being, the section’s launch is set for April. It is expected to run six days a week. It is not clear yet if the metro report will be a discrete section, or if an entirely different edition of the paper will be sold here.

The Journal has hired a former editor at The New York Sun, John Seeley, to run the project. He’s been taking interviews in recent weeks, looking for recruits.

“I’m not going to discuss anything at this point,” said Mr. Seeley on the phone from The Journal’s headquarters on Sixth Avenue on Tuesday.

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