On Monday night Bill O’Reilly invited Daily Show host Jon Stewart on his show to discuss and debate the alleged controversy surrounding last week’s White House performance by Common. As is often the case, at the end of the segment that aired Monday, O’Reilly asked his viewers to vote in a poll at BillOReilly.com and adjudge “Who had the stronger argument regarding Common at the White House?” between the two cable news personalities. The results may surprise you! Update.

Bill O’Reilly’s rise to cable news superiority has been well documented. And in the context of the increased influence and popularity of his Fox News co-hort Glenn Beck, O’Reilly’s claim of being non-partisan now seems less specious. But where is O’Reilly also dominating? In the pay-for-content game that nearly all newspapers have been wrestling with in the last few years. What is he doing so right?