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Chris Matthews Has Worst Week of 2009 – Headed For Worst Finish In Four Years

» 29 comments

matthews_12-22MSNBC’s Hardball is slowing down – as 2009 is coming to a close, the program is seeing some of its worst ratings of the year.

Chris Matthews has been a mainstay of the MSNBC line-up for years, but December is shaping up to be one his worst months compared to the rest of the cable news landscape.

Matthews had his worst week in 2009 last week in the A25-54 demographic for his 5pmET live airing, averaging 88,000 viewers, according to Nielsen data. The previous week, he had his 2nd worst week, averaging 99,000.

For the month of December, the program is averaging 96,000 in the demo through last Friday. That puts the MSNBC program in 4th place in the category – slightly behind HLN’s Prime News. If the program finishes in 4th place for the month, it would be the first time since September 2005 that Hardball finished in 4th place.

It should be noted that the program is doing better in total viewers – solidly in third place behind Fox News and CNN but well ahead of HLN. Also, the 7pmET repeat of Hardball is faring better.

What could be the reason for the decline? It may have something to do with the lead-in – which MSNBC is about to change. It was announced earlier this month that Dylan Ratigan would move to the 4pmET timeslot with a new program (he currently hosts Morning Meeting at 9amET). The hour has been a news program anchored by David Shuster and Tamron Hall since June. Ratigan’s big personality could help Matthews get back to, at the very least, 3rd place.

Still, closing the year with its worst ratings of 2009 – and in a potential 4th place finish – is noteworthy for the MSNBC veteran.

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  • http://www.karlspensen.blogspot.com Karl Spensen

    HAHAHAHAHAHAHAHAHA!!!1 Tweety TINGLES and the rest of the LIB HATERS at MS-PEE-ON-ME are gonna CRASH and BURN!!1 All the True American Patriots are watching BECK and COMPANY over at FOX NEWS The Most Powerful Name in News – because they are the only ones BRAVE ENOUGH to tell us about CLIMATEGATE and CZARS!!1

  • roxsteady

    CZARS was a term that George Bush originated. Fox didn’t tell you that? Bush had a total of 45 CZARS while Obama has 32. Now, do you know what the term CZAR means in terms of it’s use here in the United States? Hell no, because you watch those duplicitous idiots on fox where they don’t tell you the truth and instead tell you what you want to hear. If you watched Rachel Maddow or Countdown as the rest of us Liberals do you’d know that the term is mearly a short hand to describe the long job titles that some in the administration have. For instance, Kathleen Sebelius’ actual title is Secretary of the Department of Health and Human Services. Now, when hearing the intro for her on tv or in a news paper column, instead of referring to her by this long title, they simply say HHS CZAR or Health and Human Services CZAR. Got that? By the way, we Liberals don’t watch Chris Matthews and don’t consider him a Liberal even if stupid ass people who watch fox do. That’s why he’s last because we don’t watch him. It’s just one more lie that fox is feeding their ignorant viewers. See, when you watch fox you’re being fed bullshit and you end up looking stupid when you show up on blogs without facts. Now, don’t you feel even more stupid than you did when you first began reading this comment? You should!

  • ImNotBlue

    roxsteady says:
    December 22, 2009 at 8:17 pm

    Karl is one of “your” guys. He thinks his act is funny. You’ll “get the joke” soon enough… but not to worry, it will remain unfunny.

    Now, don’t you feel even more stupid than you did when you first began reading this comment?

    I always feel dumber after reading your comments.

  • roxsteady

    That’s because I’m leaps and bounds ahead of you on the intelligence scale! Oh, and if you have to explain funny, it isn’t. The reason you feel dumb is because you clearly are and thanks for admitting it!

  • roxsteady

    By the way, I guess you don’t have a comment on my CZAR comment? Let me guess……you watch fox and you didn’t know this either did you? Now, that’s funny!

  • roxsteady

    I have to say I’m surprised that you fox bots don’t remember that when Obama gave his speech on Afghanstan at West Point he called in the enemy camp for Obama. The next day he came on the air and apologized. He said he’d received a call from a soldiers parent and they let him have it. Liberal? Then, last Friday night he trashed the Netroots people. That’s a group that includes Markos Moulitsas of the dailykos and right after Matthews’ show went off and Ed Shultz came on, Markos Appeared and blasted him. Chris Matthews is not a Liberal no matter what the idiots at fox think. While he worked for Tip O’Neal years ago, Matthews admitted on air last year that he voted for George Bush. For God Sakes, turn off fox news. You’re all getting stupider by the minute!

  • rmbltmbl
  • rmbltmbl

    [muffled giggles]

  • TfT

    Right rox, Matthews is not a liberal! He is going off the deep end….I really thought the on-air crack up would come from Keith (and it might yet, given Mediate’s snub of him today in the top 50 list), but Chris has lost it. Not only are his viewers jumping ship fast, Chris is just plain losing it on air, daily, little by little.

  • ImNotBlue

    roxsteady says:
    December 22, 2009 at 8:40 pm

    Intelligence is like funny… “If you have to tell people you’re smart, you aren’t.”

    roxsteady says:
    December 22, 2009 at 8:40 pm
    1 MINUTE LATER

    Nope… just didn’t really read it. Don’t care, and didn’t want to get into something so very irrelevant that Karl spawned.

    roxsteady says:
    December 22, 2009 at 9:04 pm

    Exactly who are you arguing with at this point? There are no comments between your three posts… and in this post, you bring up a new argument and point, which nobody has made. Fighting the voices?

    As for Matthews… he’s not a loony liberal… as in, he doesn’t go along blindly with what KOS and the like have to say. He’s clearly on the left, probably left of most Democrats too, and Tingles would probably tell you that himself. But there’s more to the left than the KOS kids, and just because he doesn’t align himself (or dares to say something critical of them… when they’re criticizing Obama… see, he was still defending Obama), it doesn’t mean he’s not a liberal or a Democrat.

    Oh, and FNC doesn’t really talk about Matthews, so I’m not sure why you want to blame them for anything on this one. FNC tends to talk about people who have programs that people watch… Matthews, as this article demonstrates, doesn’t really fall into that category.

  • ImNotBlue

    You know… something was lingering around in my head while I started to do other things… it was something Roxy said while trying to show that Matthews isn’t liberal. It was this line:

    …when Obama gave his speech on Afghanstan [sic] at West Point he called in the enemy camp for Obama. The next day he came on the air and apologized. He said he’d received a call from a soldiers parent and they let him have it. Liberal?

    What the heck does that mean? If Matthews was liberal he wouldn’t have apologized… or he wouldn’t have said something so stupid in the first place? What is your argument here? I don’t get it.

  • felixw

    Hey, this isn’t just Chris. Ratings for the whole MSNBC lineup are in free fall. Rachel Maddow has burned through most of her audience in just the last 12 months. Maybe they need some new faces. Given MSNBC’s tastes, they should consider Joycelyn Elders, Tawana Brawley or Pee Wee Herman.

  • rmbltmbl

    Yeah, there must be some excuse for this travesty.

  • ImNotBlue

    Oh… just an update for you Roxy…

    Karl’s actual name is Christian Larson. Spensen is just a character he’s done since college… although, he’s been out of college for a year or two, so you’d think he’d give it a rest.

    Not surprisingly, he’s worked for MSNBC and NBC… so his fear of all things FOX, and his anger and nastiness directed towards the right is less than shocking.

    With any luck… he’ll just move on.

  • BJL411

    Chris Matthews is an azzhole and it’s sad he’s the best MSNBC has. He LOVES to hear himself talk. He should be his own guest every day so he can ask and answer every question.

  • Fidoohki

    Chris Matthews used to be somewhat decent but he took a far left turn. I suspect he seen the ratings and
    is felt this was waht he needed to do. Trouble is, he fell into the trap that most loony liberals jump willingly
    into.

    They started believing their own propaganda.

  • TfT

    Your moment of Chris Matthews:

    “Are you going to keep building your party with Dixiecrats, ex-Democrats, who think the Democratic party is too mainstream?”

    Matthews thinks the current democrat party is “mainstream”.

    Bribes, corruption, lying, cheating, stealing…..

    Chris used to be fun to watch in the old days, then Keith took over MSNBC and it went off the deep end.

  • m

    Chris’ show is great. Love watching it. Hopefully the ratings will pick back up soon. Most liberals are burnt out.

  • RazorsEdge

    Hey @roxsteady

    I’ll challenge you on your czar origination claim.

    Political / Presidental CZARS did NOT originate with Bush. I’m not sure why you’re are hoping/wishing/thinking/claiming believing that.

    It actually originated wayyyy back with Franklin Roosevelt (1933-1945), admin which had 12 known czar positions.

    The press was really the ones who dubbed the term and again more czars became apparant with the Nixon and Ford admins and continued.

    That’s just fact. BTW, Why do you watch Fox news if you don’t like that network? You stated Fox did not tell viewers that czars originated with Bush. But you would have to watch Fox to know/believe/claim that.

  • Mamba1-0

    roxsteady says:
    December 22, 2009 at 8:41 pm
    By the way, I guess you don’t have a comment on my CZAR comment? Let me guess……you watch fox and you didn’t know this either did you? Now, that’s funny!
    +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
    Except that you’re stupendously wrong, lefty. If you were able to do any sort of proper research – as anyone with a modicum of intelligence could – you would find that the term “czar” was used well before the Bush administration. You would also find that all of the “czars” under Bush received congressional approval. Obama bypassed that procedure – unconstitutionally.
    Perhaps a better name for the obama lackeys would be “commissar”. It seems to fit.

    And, speaking of ms. maddow; I believe that she was the one who quite proudly proclaimed that, “The Constitution doesn’t have a Preamble. That’s the Declaration of Independence.” Oh, yes she did. Live. On TV. Right in front of BOTH of her viewers. (The video is available, btw)

    Better luck next time, lefty. Thanks for playing.

  • Relic

    Mathews is a dbag that panders to political winds. F him

  • Nachi

    Chris is assuredly brighter than the average Republigoon. But he’s becoming increasingly more like “Chatty Cathy.” (Do you understand that??)

  • pyrope

    He was doing OK until Glenn Beck showed up. I guess people are getting tired of the marshmellows he throws at his liberal guests and his behind the back sniping at anyone with a conservative bent. I wonder if he still has a “thrill” running up his leg? (What a buffoon.)

  • Sunnyr

    I stopped watching old spittle lips when he got that “thrill” up his leg from the mere mention of Obama’s name. It was so embarrassing that I switched him off and have never watched him again. He’s an IDIOT!

  • JazzDrummer7

    I think his impulsive habit of never letting anybody finish a sentence and his tendency to kind of spit when he talks is probably getting to people. I like Chris but sometimes I don’t watch just because of these two annoying traits of his. I forgot who he was talking to last week. He would not let this woman say three words in a row before he interrupted her and, after many occurrences, she finally told him that if he wanted to be his own guest, to go ahead. There are times when we actually do want to hear what the guest has to say. On the plus side, he’s asked every right-wing politician who’s been a guest, why, when they had control of both houses and the presidency, didn’t they ever try to reform health care. He nails them every time. Overall, I think that his declining viewership is more about the interruptions and the spit than the content of the show. even though he seems to sometimes agree with something stupid being said by a right-wing politican. Not often, but enough to piss me off once in a while. I’m sure that some of the more Progressive viewers, like me, are tired of that. Of every talk show host on television, his speaking habits (and listening habits) are the worst.

  • JazzDrummer7

    One more thing. I’ve emailed MSNBC begging them to give Lawrence O’Donnell his own show in either the 5:00 p.m.EST Hardball slot or the 7:00 p.m. EST Hardball repeat slot. Lawrence certainly deserves his own show, he’s very entertaining and interesting and he is very knowledgable about the workings of Congress. Perhaps if enough of you agree, you’ll also send an email to MSNBC asking for the same. And, if you do, please accept my sincerest appreciation.

  • murphthesurf

    This thread may have exhausted its life, but the topic is of interest so here are some thoughts.

    1) For a data based look at how the news nets are doing look at the NYT’s article http://www.nytimes.com/2009/12/17/business/media/17cnn.html?_r=1 and note the trends.

    2) Numbers are not the most important criterion for success. Fox and MSNBC are part of large news organizations and their operations are underwritten as a result. New programs are bargains especially when they have the low production values common to MSNBC, Fox and HLN. CNN not only has lower ratings but its production costs are higher given its commitment to research.

    3) Demographics count a lot. Fox tends to skew toward older, (55+) middle/lower middle class, self-styled conservatives. MSNBC tends to skew toward younger to middle aged (30-55), self styled moderates to liberals, middle to upper middle class. CNN has the broadest demographic of all. Educational background is also significant. MSNBC has the most viewers with advanced academic degrees. CNN is next. HLN is next. Fox is last.

    4) In three studies Fox viewers are twice as likely as any other group to hold views normally associated with fringe opinion (i.e birthers, deathers, conspiracists etc.) and tend to only trust Fox or other Murdoch owned enterprises as legitiate news sources. They also tend to label/group according to Fox inspired criteria.

    5) Both Fox and MSNBC the line between news and entertainment often blurs. Several of their major on-air personalities label themselves as entertainers first (hello Glenn Beck).

    As to Chris Matthews…..his lead in at 4 is working against him; he uses the Sunday morning talk/interview format; he tends to talks too much; neither the 4 or 6 spots are primetime (one too early, the other duirng dinner/social times) and his political positioning a little obscure (neither liberal/progressive, or conservative/reactionary). I like him. He is very bright, extraordinarily well informed, politically experienced. He is also a little boring.

  • murphthesurf

    Oh….just found one other fact.

    Fox is watched by more women than MSNBC, CNN and HLN combined. This combined with its older age demographic means that its base audience tends to be larger. It also tends to have a larger number of viewers described as unemployed, under employed or retired.

    Bottom line….ratings are complex things and require multiple levels of interpretation.

  • http://www.facebook.com/people/Tina-Hillstrom/834024026 Tina Hillstrom

    ROCK STEADY BUSH DIDNT COIN THE WORD CZAR ITS A noun A male monarch or emperor, especially one of the emperors who ruled Russia until the revolution of 1917.
    noun A person having great power; an autocrat: “the square-jawed, ruddy complacency of Jack Farrell, the czar of the Fifteenth Street police station” (Ernest Hemingway).
    noun Informal An appointed official having special powers to regulate or supervise an activity: a racetrack czar; an energy czar.Used in sitcom “The Office”. To be assigned to observe co-workers’ work activity. Basically a snitch.
    I don’t have time to see that you all are doing your job, so John, you be the productivity czar.
    SO let me inform you that Fox is fair and balanced and entertaining to say the very least and msnbc is as dull as nobodies yesterday and liberals are weak with below average taster in food and cloths and have no rules for illegal immigrants and have no respect for those who earn their way in to America, mush melon heads who want everyone to live the same as everyone else in a 3rd world country in a suburb of LA
    Tina Hillstrom

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