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MSNBC Shake-up Moves News To Morning, Opinion To Afternoon

» 20 comments

todd_12-14MSNBC is set to make some more daytime changes – just six months after it last shook up the line-up.

Chuck Todd and Savannah Guthrie – NBC News White House correspondents – will anchor at 9amET for an hour, while Dylan Ratigan moves to a self-titled show at 4pmET. It’s a news-personality swap.

The 9amET show, The Daily Rundown, will “focus on the top political stories of the day, with reporting and analysis from Washington’s strongest White House team,” according to the press release. The Dylan Ratigan Show will “bring viewers information, analysis and viewpoints they won’t see anywhere else,” and serve as the new lead-in to Hardball with Chris Matthews.

It was in late June that the last major daytime changes came to MSNBC – when Ratigan started anchoring Morning Meeting for two hours after Morning Joe, Carlos Watson anchored at 11amET, Dr. Nancy Snyderman took over at NoonET and David Shuster and Tamron Hall anchored two hours of news at 3pmET. In September, Watson lost his hour, and now more major changes are coming. (The release says Shuster and Hall will “remain anchors with MSNBC dayside.”)

This comes on the heels of November ratings, when MSNBC daytime shows like Ratigan’s and Snyderman’s finished in fifth place, behind sister-business network CNBC, in the A25-54 demographic. And as they often happen at MSNBC, a change came quickly.

What the move does show is a shift in strategy during daytime. Ratigan’s program was a mix of advocacy journalism and topical debate, while Shuster and Hall anchored a hard news, objective program (in theory – some would disagree). This new line-up reverses that, putting a hard news program anchored by NBC News White House correspondents directly after Morning Joe, while 4pmET now allows for a potentially smoother transition to Matthews and the rest of the opinion line-up for MSNBC in the evenings.

Will the strategy work? A lot depends on Todd, who was on the short list to anchor Meet the Press last year and certainly has his hands full now at the White House. “I’ve been in TV all of 2 1/2 years,” Todd told Howard Kurtz in a Washington Post write-up today. “Every day’s a learning curve.” As we’ve seen at MSNBC, though, the learning curve is on an accelerated timeline.

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  • Tater Salad

    Next………..get rid of Chris “Tingly Feeling” Mathews and the Blowhard Oberman. I like MSNBC but these two morons are just hurting viewers eyes and ears. Their same-o, same-o super liberal rants and raves are old stuff. Get something like Rick Sanchez who spreads the bias around a little.

  • Tater Salad

    Fox News………….will always be number one in the United States because they don’t back down to special interests groups and whiners who can’t take the truth.

  • m

    Is Tater Salad joking or actually someone who believes what they wrote? I can’t tell the difference.

    By the way, I love Dylan’s show. It deserved a better placement on the schedule.

  • dj1234

    Can’t get enough of Chuck and Savana. They are a class act. Let’s get rid of snarky Shuster who thinks he has the intellect to make those biased comments. He is really not up for the job. Chris and the blowhard at 9 are a rapidly sinking ship. what does Chris have for Cheney? enough already..ignore him. To talk about him every day is obsessive. Chris loves to kick a guy when he is down. How I long for the days when news people did not inject their opinion. Chris talks over his guests so there opinion doesn’t matter. Notice how he flirts with SOME of the women….Wonder how his Queen feels about that.

  • straitshooter

    I think Todd is a serious journalist (which explains why he NEVER appears on Olbermann or Maddow’s shows), and I hope he is a success. As for Ratigan, he failed in morning, and he’ll fail in the late afternoon. MSNBC’s efforts to mimic Fox’s success, albeit from the left, reveals their ignorance in why Fox is No. 1.

    Fox has a lot of screaming heads, but none of them are identical. The personalities of Hannity, Beck and O’Reilly are all truly unique.

    Ratigan, Ed, and Olbermann are virtually indistinguishable, and if you watch one of their shows, you can accurately predict the content of the others. Maddow paired up well with Olbermann because she is such a departure from his delivery. Ratigan, Snyder and Schultz will all be off the air before the end of 2010.

  • WriterRoss

    Chuck Todd used to be on COUNT DOWN on a regular basis. I noticed the more Todd appeared on Morning Joe, the less he appeared on COUNTDOWN. I don’t think that was a morning vs evening thing. Not sure precisely when or why Chuck Todd drank the Morning Joe Kool-Aid but this once “brainy” numbers guy quickly turned into an ass– and an ass-kissing Joe Scarborough sycophant a la Pat Buchanan and Mika B. Whereas I once thought Meet the Press was a natural fit for Chuck Todd, I’m glad I woke up and smelled the Starbucks-sponsored crap fest. The day that Willie Geist becomes the voice of reason on a news show is the day my personal hell froze over. Brrrr.

  • http://www.facebook.com/people/Chuck-Steele/1147844375 Chuck Steele

    I can’t see anything positive as far as effective changes for MSNBC until after Comcast acquires the network and MSNBC is able to part company with Phil Griffin and terminate Jeffrey Immelt.
    If Olbermann were to be punted back to ESPN or Nickelodeon, which would send a message to the rest of the MSNBC on air talent (?) to come up with a product that viewers, beyond a few loony liberals, want to tune in for every night. That may be terminating the best of their mediocre line-up, but it will get attention.
    They are doing a very effective job of moving the deck chairs around but somebody is going to have to go below deck and fix the freaking hole in the bottom of the ship.

  • WriterRoss

    Olbermann is the voice of MSNBC, There’s no hole there. He has built the ship and the sailing is smooth and strong. Maddow picks up the baton and runs a companion show that must explode the few remaining cells on the right. They give MSNBC its identity. Matthews is erratic but his show is often entertaining and newsworthy. (He must stop calling Dick “Cheeney” despite saying he is the only one who pronounces it correctly.)

    MSNBC has to stop turning into a genre-channel Friday night after the last Maddow show. I do not understand why they go doc-block and all prison fetishes on us after a great week of news programs. It’s very disappointing to avoid MSNBC over the weekend.

  • Fidoohki

    Actually Chuck that is an interesting idea. Msnbc could pull an amazing turnaround. rachel Maddow, when,
    she sheds her liberal looniness, is an effective researcher and reporter. ((The timeline on George Tiller’s killer
    was good despite her blathering on about how it is ‘Bill Orielly’s fault’)) You also see occasional sparks of greatness from Chris Matthews and Ed Schultz…. well two out of three ain’t bad. Get a decent conservative in there and they might do something. Tall order but still at least try to fight.

  • Thedes

    Why oh why do you rightwing loons come here and make your disgusting comments? If you don’t like MSNBC then DON”T WATCH IT! Can’t you get enough of Faux Spews for your “informational” spin? Cancel Keith, Rachel, and Big Ed? Oh please. If you guys want the American version of the old Soviet Union then why don’t you find a nice big island somewhere and set up your idea of paradise. Personally, I’am sick to death of you American hating loonies posting your bile all over the internet. Go away. Pleaseeee, go crawl under the rock from whence you came! You’re nothing more than an ugly scab on the butt of American idealism.

  • ImNotBlue

    Thedes says:
    December 14, 2009 at 5:43 pm

    Your argument would have more of an impact if there weren’t numerous organizations around the web designed to “shut FOX down.” Even the White House tried to hurt them this summer… remember?

    Perhaps you should start by calling them, “America hating loonies,” before you attack others. That way when someone like me says, “Hey, you’re being hypocritical,” can you say, “Nuh-uh… I made the same comments about the left.”

  • Jim R

    Perfect, now Joe “cut taxes and spending now that Democrats are back in charge” Scarborough can hand off smoothly to Chuck “never met an anti-Democratic Party meme I didn’t like repeating” Todd.

    Clearly, the old anti-Clinton machinery where the “liberal” media works hand in glove with Republicans and the Right Wing Wurlitzer to destroy another Democrat.

    Apparently, even the lame cowardly Democrats we have today still aren’t slavish enough to the special interests for some.

  • ImNotBlue

    Jim R says:
    December 14, 2009 at 9:33 pm

    1) Nobody’s buying this “the media is out to get the Democrats” line you’re pushing.
    2) The public doesn’t buy it, as polls show.
    3) Reporters remain overwhelmingly Democratic.
    4) There is no evidence to support this claim.
    5) If this is your idea of “anti-Democratic” bias, then I’m afraid to find out what you think “the truth” is.

  • Jim R

    ImNotBlue,

    See Iraq War

    See Economic Collapse

    See Shredding Constitution

    ” The Liberal Media” was more interested in Bush’s “package”, their stock returns, and a secure seat at the Cocktail Weenie Circuit tables.

    There is nothing but evidence to support the claim that after an eight year jihad against Clinton the “liberal media” rolled over and lapped up every Rovian right wing talking point spoon fed to them.

    The fact the American public is blithely unaware of this explains the success of the Republican Party’s propaganda arm, Fox “News”.

  • Fidoohki

    Thedes says:

    No you misunderstand or maybe not but anyway this is about pulling together a
    msnbc line up that could compete ratings wise with Fox news evening lineup. Right now
    it doesn’t despite whatever Kieth obermann says.

  • TfT

    Here is another example of MSNBC’s “reporting” skills. This morning on First Look, this was reported:
    ———————————————————
    Mr Gore, speaking at the Copenhagen climate change summit, stated the latest research showed that the Arctic could be completely ice-free in five years.

    In his speech, Mr Gore told the conference: “These figures are fresh. Some of the models suggest to Dr [Wieslav] Maslowski that there is a 75 per cent chance that the entire north polar ice cap, during the summer months, could be completely ice-free within five to seven years.”
    ————————————————————–

    THAT WAS THE EXTENT OF THE “NEWS” ON MSNBC ON THIS TOPIC. WHAT THEY FAILED TO REPORT IS THIS:

    The climatologist whose work Mr Gore was relying upon dropped the former Vice-President in the water with an icy blast.

    “It’s unclear to me how this figure was arrived at,” Dr Maslowski said. “I would never try to estimate likelihood at anything as exact as this.”

    Now I doubt seriously that someone will post this as an article questioning the selective reporting on MSNBC, but this is just typical of the left leaning media who refuse to report the FULL story.

  • ImNotBlue

    Jim R says:
    December 14, 2009 at 10:43 pm

    See Iraq War

    The media were on the side of the Iraq war for just about as long as the Democrats were… which is to say, not very.

    See Economic Collapse

    What is there to see about this? That they didn’t investigate folks like Barney Frank for helping to cause the housing bubble? For failing to investigate him AFTER it burst?

    See Shredding Constitution

    Ah yes… the thing that never happened, so it wasn’t talked about. Unless you mean FISA… which many in the media were against… that is, until Obama resigned it.

    There is nothing but evidence to support the claim that after an eight year jihad against Clinton the “liberal media” rolled over and lapped up every Rovian right wing talking point spoon fed to them.

    Ah yes, the Clinton jihad… the one that tried to make the numerous stories of his philandering “not a big deal.” The media that didn’t report or find out about Lewinsky until Drudge reported it. Yes… how terrible.

    And it’s sure a good thing that one of the major news outlets didn’t falsify information right before an election, with the intent to sway the public. Oh wait… that happened to Bush on CBS. Whoops… there I go again… remembering the facts.

    The fact the American public is blithely unaware of this explains the success of the Republican Party’s propaganda arm, Fox “News”.

    In other words… the only reason FNC succeeds… is because there are people who don’t agree with you… and that’s a problem. My my… your ego is almost as big as your selective memory.

  • Facebook User

    “Ah yes… the thing that never happened, so it wasn’t talked about. Unless you mean FISA… which many in the media were against… that is, until Obama resigned it.”

    olbermann, maddow and other liberals were against it from the get go.

    “Ah yes, the Clinton jihad… the one that tried to make the numerous stories of his philandering “not a big deal.” The media that didn’t report or find out about Lewinsky until Drudge reported it. Yes… how terrible.”

    drudge didnt do anything… nobody has ever cared what that clown has had to say.

    “And it’s sure a good thing that one of the major news outlets didn’t falsify information right before an election, with the intent to sway the public. Oh wait… that happened to Bush on CBS. Whoops… there I go again… remembering the facts.”

    kind of like fox news did with obama? did you forget about the “muslim madrassa” story? there hasnt even been as close of an outrage over stuff like that, yet, the far-right is STILL complaining about dan rather’s ONE mistake that they can point to. why cant they ever move on?

    “In other words… the only reason FNC succeeds… is because there are people who don’t agree with you… and that’s a problem. My my… your ego is almost as big as your selective memory.”

    clearly, fox news succeeds because it attracts the fringe to watch its anti-obama, liberal hating programs. why do you think they over-promote for the teabaggers so much? they obviously tune in to watch their selective programming.

  • Hereiam20052003

    Dump maddows too!  she’s a no-brainer LIBERAL that deserves to be done away with!!!!!!!

  • Hereiam20052003

    U  R  NUTS!!!!!!!!!!!   FOX for EVER!!!!!!!!!!!!!!!!!!!!

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