Friday Cable Ratings: MSNBC Rates Last in Primetime Demo

With an average of 87K viewers in the 25-54 demo Friday night, MSNBC came in fourth place in primetime, behind Fox News, HLN and CNN. Fox News was #1 with 293K viewers, followed by HLN with 127K and CNN with 113K. At 8 p.m., Fox’s The O’Reilly Factor had 392K viewers in the demo, more than 6 times MSNBC’s All In with Chris Hayes, which had 60K viewers.

In total viewers, MSNBC came in third in primetime, behind Fox and CNN but ahead of HLN. While MSNBC ranked second at 8 and 9 p.m., it dropped down to fourth place at 10 p.m.

Here are the rest of your Friday ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
6 – 9 am	Fox & Friends  216	New Day  73	Morning Joe  59	Express  92
5 pm	The Five  286	Blitzer  62	Schultz  166	Files  59
6 pm	Baier  279	Blitzer  54	Sharpton  78	Files  42
7 pm	Van Susteren  294	Burnett  65	Matthews  52	Files  67
8 pm	O’Reilly  382	Cooper  79	Hayes  60	Files  95
9 pm	Kelly  303	Sixties  147	Iraq Special  103	Files  157
10 pm	Iraq Special  192	Sixties  113	Investigates  98	Files  129
11 pm	O’Reilly  145	Bourdain  92	Investigates  196	Files  152
PRIME TIME	293	113	87	127
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
6 – 9 am	Fox & Friends  927	New Day  254	Morning Joe  323	Express  227
5 pm	The Five  1.776	Blitzer  333	Schultz  567	Files  166
6 pm	Baier  1.620	Blitzer  265	Sharpton  459	Files  147
7 pm	Van Susteren  1.639	Burnett  288	Matthews  491	Files  196
8 pm	O’Reilly  2.164	Cooper  329	Hayes  465	Files  294
9 pm	Kelly  1.612	Sixties  466	Iraq Special  507	Files  430
10 pm	Iraq Special  1.096	Sixties  458	Investigates  246	Files  412
11 pm	O’Reilly  827	Bourdain  262	Investigates  386	Files  371
PRIME TIME	1.626	418	406	379
Data by Nielsen Media Research. Live and same day (DVR) data