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MTV’s Exploitation of American Youth

» 9 comments

If you haven’t yet heard of Skins, MTV’s latest attempt to lead American youths down a path of promiscuity and debauchery, you may be flat lining.  Over the past week, media coverage has been rampant, as pundits and journalists have warned of the show’s potential federal pornography violations, as well as the danger it poses to America’s youth.  If you’ve missed the hoopla, allow me to catch you up:

MTV recently began airing the scripted series, which – to sum it up – places young teens in more-than-adult scenarios.  Skins is an adaptation of an even raunchier British series (go figure).  Within days of the show’s premiere, The Parents Television Council (PTC) came out strongly against the program, calling it the “most dangerous show” on television and asking that Congress investigate allegations that MTV violated federal pornography laws.  Upon examining the evidence, it doesn’t take a conservative world-view to find oneself fully supportive of the PTC’s wrath.  The WSJ’s Speakeasy blog provides just a few of the show’s highlights:

In the first episode…a girl sneaks home after a debauched night of partying. A boy has decorated his bedroom with porno magazines (and not Playboy, the hardcore kind). Another girl is willing to trade sexual favors for drugs. Later, that same girl pops too many pills and has to be rushed to the hospital. In a later episode, another boy takes sexual performance pills and spends the entire hour with a visible erection.

While MTV has certainly crossed the line in the past (I remember watching episodes of Undressed years ago), the morally-deficient level to which Skins sinks diminishes what little credibility and consideration for its audience the network has left.  Certainly many will argue (and rightfully so) that parents have a responsibility to shield their children from shows like Skins and that it’s not MTV’s responsibility to shield kids from its programming.  Unfortunately, reality makes such a conclusion incomplete at best.

We live in a world in which parents work long and grueling hours; kids can easily sneak around the rules.  Furthermore, even if we conclude that 100 percent of the responsibility should be placed on parents – and even if parents are successful at blocking MTV or preventing their children from watching “Skins” –the network’s web site streams free episodes of the show 24/7 (so, if teens and tweens miss it at 10 p.m., they can easily catch it any time they’d like).

What’s most confusing about this show is that the network is fully aware of its core audience.  Regardless of what time it airs, young people are watching (or desperately attempting to watch) “Skins.”  These same young people are impressionable sponges.  They’re learning who they are, how they should conduct themselves, what their boundaries are – and this is what MTV has to offer them?  This is the same network that once touted a highly-publicized campaign to inspire young people to engage in “safe sex” (Fight For Your Rights: Protect Yourself).  One wonders how severe MTV’s bi-polar disorder is, as its communications lines and “positive” messaging seem to be crossing.

I know the economy is still lagging, but are things truly so bad for MTV that the network finds it necessary to exploit underage actors, while capitalizing on the naivety, desires and inexperience of a young – and, sad to say –experience-deficient audience?  I’m so tired of media outlets having no regard for the negative impact their programming has on young consumers, as they occasionally launch half-witted campaigns that they hope will balance the negativity they continue to slow-drip into our society.  Am I calling for government-sanctioned censorship?  Of course not.  I’m simply asking for networks that have an impact over young viewers to occasionally consider the negative impact of their programming before concentrating their sights solely on profits.

“Skins” debuted with 3.3 million viewers, which is considered highly successful for cable.  Sadly, Nick Leshi writes that MTV “boasts that its key demographic audience is 12-to-24-year-olds.”  Most sources confirm that “Skins” was highly successful among Americans ages 12 to 34.  Yes, that’s right. Twelve-year-olds are watching the show.  When will our society learn?

We are perplexed and disgusted (as we should be) by tales of second graders having oral sex in public school classrooms, by the nation’s monumental problems with adolescent drug use and by the countless issues we see with bullying, personal image and the like.  Media outlets and entertainment venues continue to provide our children with the most vile and incomprehensibly stupid examples of how to make the world’s worst decisions.  Inevitably, shows like “Skins” glorify grotesque behaviors, while making them appear normative.

Why are we surprised by the decline in morality among America’s youth when we fail to put pressure on networks, music producers and other entertainment companies to act responsibly?  If Hillary Clinton was right and it truly does “take a village,” then MTV should surely take heed.

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  • Lisa

    “Why are we surprised by the decline in morality among America’s youth when we fail to put pressure on networks, music producers and other entertainment companies to act responsibly?”

    Absolutely…I totally agree with the writer’s take on MTV and this show. MTV knows that they have such an influence on today’s youth yet they air a show of this nature. Don’t the executives at MTV feel any responsibility at all towards the overall good of society and the way kids (and they are kids!!) behave? This show is going way to far. It really is like marketing porn to 12-18 year olds. For what?? The sake of ratings?? Someone needs to get this off of the air. The executives need to take some responsiblity. I don’t know why MTV thinks they are untouchable and I find it so hard to believe that there was not one voice of dissent in whatever meetings they had when discussing this show. You see in the media all the time the question of why are kids the way they are today?? Because of idiot executives who just want to make a buck who air crap like this. Maybe these executives should be held to the same accountibiity as the executives who mislead the public with earnings and caused the recession. Also don’t they even think that there are pedophiles out there watching this show as well???? C’mon MTV, step up for once instead of always trying to be the ‘shocking’ network.

  • The Real Royal King

    Somehow I think teenagers would be getting in relative states of undress and doing “adult” things without this show. The answer, of course, is to take the damn televisions out of the kids’ rooms and monitor what they are watching. Why is it every krappy parent wants censorship? I guess it makes their jobs much easier.

  • The Real Royal King

    Lisa said:
    “Why are we surprised by the decline in morality among America’s youth when we fail to put pressure on networks, music producers and other entertainment companies to act responsibly?”

    Absolutely…I totally agree with the writer’s take on MTV and this show. MTV knows that they have such an influence on today’s youth yet they air a show of this nature. Don’t the executives at MTV feel any responsibility at all towards the overall good of society and the way kids (and they are kids!!) behave? This show is going way to far. It really is like marketing porn to 12-18 year olds. For what?? The sake of ratings?? Someone needs to get this off of the air. The executives need to take some responsiblity. I don’t know why MTV thinks they are untouchable and I find it so hard to believe that there was not one voice of dissent in whatever meetings they had when discussing this show. You see in the media all the time the question of why are kids the way they are today?? Because of idiot executives who just want to make a buck who air crap like this. Maybe these executives should be held to the same accountibiity as the executives who mislead the public with earnings and caused the recession. Also don’t they even think that there are pedophiles out there watching this show as well???? C’mon MTV, step up for once instead of always trying to be the ’shocking’ network.

    Parent up! Don’t let your kids watch it.

  • Lisa

    Oh please Real Royal, if it was just so simple and that is the simple argument. It is not my parenting that I am worried about just as it is not my parenting I am worried about when I worry about other kids bringing drugs or guns to school or when other kids bully others on the bus. It is the OTHER parents who don’t give a crap and let their kids do whatever they want is what I am worried about.

  • Jon Bershad

    While I have written quite a bit about the cynical way this show is being marketed with that bogus child porn story (http://www.mediaite.com/tv/is-the-mainstream-media-helping-mtv-market-skins-by-reporting-on-child-porn-story/) I think a number of people are missing one of the key points in this story: the original series was a very well made and entertaining show which used the incredibly innovative technique of being written through a collaboration of professional writers and young kids just out of high school (basically 18-21 year olds). Was it risque? Yes. But, like I said, it was high quality and unique.

    The remake looks pointless (by reusing the British scripts, they wasted an opportunity to use the same technique to depict the American teen’s viewpoint) and there is definitely a good reason to question why a channel with such young viewers would air the show. But we should never forget that, in the beginning, this was good TV.

    Like Roger Ebert always argues, it’s not what art is about, but how.

  • bealzebubba

    Being a parent, myself, it’s easy for others to say ‘play your roll’. I agree with the idea..that works out great in your own home..you can block channels between certain hours, etc….you can do all you want in your own home but that doesn’t keep it from happening in other homes.

    It goes beyond handling your own household. Unfortunately, there are parents out there that don’t care…or, rather..they don’t want to know…further, there are parents who are only concerned for their own kids and don’t care what happens to other kids, at least until they see that it affects their own. We’ve gotten away from the ‘it takes a village’ mentality completely….I think mainly because we live in a society that seems to think it’s better to be further away from everyone or in our own little master communities than in real neighborhoods.

    I think the other part of it is that MTV thinks “Hey..look at what FX and AMC are doing….we can do that too.” Way to think out of the box, guys.

    I’m still at a loss as far as why MTV totally canned it’s music content when they could have just launched a reality TV network. They still broadcast MTV2, MTVU, MTV Hits, as well as their genre-specific channels that you find on a few random cable providers. If the TV format is ‘dead’, then why are those networks still airing music content?

  • njoy-d-ride

    This is a cheap, lazy grab for ratings. Nothing else. Kids are curious, hormones are flaring, and MTV is grabbing.

    The reality is that parents can’t control their kids today the way they could in the past. Access is everywhere. A lot of barriers have been broken down, by technology, by changes in society, and by changes in lifestyles.

    A lot of the “it takes a village” mentality has been replaced by a “I’m not getting involved because they will use it as an excuse to sue the crap out of me” mentality.

  • atreyue

    The first season of the original Skins was exceptionally well done and poignant and the 2nd was decent. I would fully expect the MTV version to be terrible since they haven’t had any intelligent programming on any of their networks in more than a decade.

    I would never let my child watch this show if I had one, but I certainly don’t begrudge MTV airing it. Parents should care enough in general to monitor what their children consume. I get the argument that you can’t 100% stop them if you’re not with them 24/7, but at least control what you can and don’t make it easy for them. This show should have nothing at all to do with gun violence, and other people’s kids can’t hurt your kids with the drugs they may bring to school unless they tried to throw weed in your kid’s eyes or something. Just teach your kids responsibility and enforce it every chance you get.

  • gargoyle

    Does MTV even play music videos anymore? Or have they already stopped pretending to be music station?

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