Thursday Ratings: Ed Schultz Beats CNN And Rest Of MSNBC In Total Viewers

Thursday evening, during the 8 p.m. hour, MSNBC’s The Ed Show beat the rest of MSNBC in total viewers, and beat all of CNN primetime in total viewers and the demo.

Schultz racked up 824k in total viewers, nearly doubling his CNN time-slot competitor Anderson Cooper and all other CNN programs. In the ages 25-54 demo, Schultz’s 165k beat out Cooper’s 149k.

On MSNBC, Schultz’s 824k in total viewers was the highest on the network, but in the age 25-54 demo, his 165k placed third behind Rachel Maddow‘s 203k and Lawrence O’Donnell‘s 200k.

Once again, the 2012 Summer Olympics have resulted in decreased viewership for all cable news programming.

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	The5  295	Blitzer  106	Olympics  NA*	Express  45
6 pm	Baier  285	Blitzer  101	Sharpton  137	Express  51
7 pm	Smith  281	Burnett  105	Matthews  155	Velez-Mitchell  78
8 pm	O’Reilly  434	Cooper  149	Schultz  165	Grace  113
9 pm	Hannity  273	Morgan  117	Maddow  203	Dr. Drew  136
10 pm	Van Susteren  285	Cooper  125	O’Donnell  200	Grace  90
11 pm	O’Reilly  267	Burnett  46	Schultz  131	Showbiz  70
TOTAL DAY	261	79	NA*	81
PRIME TIME	331	130	189	113
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	The5  1.609	Blitzer  512	Olympics   NA*	Express  160
6 pm	Baier  1.719	Blitzer   409	Sharpton  667	Express  136
7 pm	Smith  1.404	Burnett  353	Matthews  822	Velez-Mitchell  271
8 pm	O’Reilly  2.601	Cooper  437	Schultz  824	Grace  337
9 pm	Hannity  1.937	Morgan  464	Maddow  750	DrDrew  294
10 pm	Van Susteren   1.667	Cooper  340	O’Donnell  478	Grace  249
11 pm	O’Reilly  1.066	Burnett  149	Schultz  407	Showbiz  194
TOTAL DAY	1.253	310	NA*	204
PRIME TIME	2.070	414	799	293
Data by Nielsen Media Research. Live and same day (DVR) data