Yum Brands CEO Has A Gift For Fast Food-Shy Mika Brzezinski

Video

by Alex Alvarez | 10:39 am, January 16th, 2012

» 14 comments

David Novak, CEO of Yum! Brands (/the dude responsible for the bulk of my caloric intake), stopped by the set of Morning Joe Monday to discuss his various fast food restaurants’ healthier offerings — and to impart a message. It is ultimately up to the individual consumer, he said, to make healthy decisions for themselves, whether it comes to eating fast food in moderation, selecting better food options, or choosing when and how often to exercise. “The bottom line,” he said, “is you’re accountable for what you do.” Your decision to eat half your body weight in Bugles while crying alone in your bedroom is totally on you, bruh.

Things grew heated when host Joe Scarborough defended his right to indulge in comfort food when he sees fit. “Please,” he said, directly facing co-host Mika Brzezinski, “and I’m dead serious about this, don’t take that option away from me, because that’s none of your business.”

Brzezinski turned things back to Novak, asking him what responsibility his company should take in people’s food choices. “If you probably did some studies on who bought what,” she said, “you’d see some real glaring divisions in the members of different levels of society that buy what food, and how educated they are, and how economically stable they are.”

Novak said his companies’ responsibility is to give customers what they want, pointing out that many actually are asking for healthier options as they try to cut back on things like fried foods, hence the introduction of items of “Kentucky Grilled Chicken.”

He then gifted Brzezinski with some coupons I’d really like to borrow if she doesn’t plan on using them.

Watch what happened, via MSNBC:

fast food, Mika Brzezinski, morning joe, msnbc, Yum Brands

AMP2020

hah. Mika is right on one point and that’s education… I can understand gravitating towards healthier oils but after that it needs to start with education rather than banning stuff.
Anonymous

You misspelled Mika.
Anonymous

If they’d have only offered that pill popper Mika some uppers or downers she might have partook.
Anonymous

Is it true that Mrs. Hoffer (Mika) has a picture of Obama in her panties?
http://twitter.com/BusyDay2day Father Time

I’m all for government intervention for issues that can’t be taken care of individually — caloric intake is not one of them. Mikka — this one is a loser of a battle. Give. It. Up.
Anonymous

“If you probably did some studies on who bought what,” she said, “you’d see some real glaring divisions in the members of different levels of society that buy what food, and how educated they are, and how economically stable they are.”
Whoops! http://blogs.discovermagazine.com/80beats/2011/12/05/the-middle-class-not-the-poor-eat-the-most-fast-food/

To be fair it is only one study, but you’d think the CEO would be aware of it. I think we all know that Mika is not aware of just about anything.
Anonymous

Who is Mike Brzezinski?
The Real Royal Emperor

Runs a pierogie stand on the South Side.
Anonymous

Oh that Mike! Must be a friend of Alex.
Anonymous

Joe actually had the kahunas to look a liberal in the face and say people should be accountable for themselves?
No more visits to the WH for him…he’s lucky if he doesn’t get fired from the arguable communist MSNBC!!
The Real Royal Emperor

Mika has enough trash food to host a T-Partee rally now.
Anonymous

The Tea Party events I have attended consisted of good ole bbq….you know, patriotic food. Then the place was cleaned up and left in better condition then when we arrived.

Something you will never see at an OWS event or a Democratic rally…and certainly not when the Unions are brought in!!
http://www.esalesdata.com/email-list/business-email-list.php Business Email List

Wow !! Impressed with lots of gifts and packed media brand.
AMP2020

lol. Do you even watch the show. The guy is very consistent on his type of conservatism and beliefs.

It’s funny how conservative and liberal partisan HACKS whine about him. He’s cool because he isn’t a hack. I don’t dig his running from the middle east but no one’s perfect.