Finally! That Mongolian Edition Of Cosmo We’ve All Been Waiting For

Women from the most sparsely populated independent country on Earth are in for a treat this week, when a new Mongolian-language edition of Cosmopolitan will start appearing on shelves. As Jeremy W. Peters at Media Decoder notes, this is the 61st international iteration of the women’s magazine juggernaut; different versions of Cosmo are already being sold in countries including Croatia, Estonia, Kazakhstan, and Slovenia, as well as nations throughout Europe and South America.

Duncan Edwards, Hearst Magazines International’s chief executive, told Peters that he was inspired to launch a Mongolian Cosmo after hearing a Louis Vuitton exec say that his company had just opened a store in Ulan Bator, Mongolia’s capital. Though the nation’s population is small and scatterd, Edwards believes it “has the potential to grow dramatically in terms of its wealth over the next few years”—meaning, of course, that the need to know 25 ways to become a legendary flirt will only grow.

The new publication has a print run of just 7,000 copies and costs 7,000 Mongolian tugriks an issue—about $6.50. Its first issue includes “an introduction to [Cosmo‘s] modern founder, Helen Gurley Brown,” and a cover featuring Pussycat Doll Nicole Scherzinger, who must be just as well-known in Mongolia as she is in the United States. We hope there’s also a Mongolian version of this piece from American Cosmo, “How to Beat the Winter Blues”—we hear that January in the Uvs Lake Basin can be pretty brutal.

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